1. Crowd mining method
Everyone has his own circle and his own characteristics. When buying products, he will meet his own unique needs. Then we can use a very simple method A way to find the tendency of a certain group of people to buy products.
First enter a product page that certain people will use, and find buyers who will buy this product through the product’s comment area. Click on the buyer’s avatar to enter the buyer’s purchase path and see the records of other products he has purchased before. Here you will discover products you have never thought of, thereby expanding your ideas and directions for product selection.
2. Category Mining Method
Although Amazon, the e-commerce platform, has always advertised that it is “emphasis on products, light on stores”, it is now slowly beginning to focus on stores. The direction has changed, so making small, beautiful, and vertical products is the future development direction, and the profits are relatively high.
If you create vertical categories at the same time, the products will be more relevant, which will increase the conversion rate of the store and increase the profit margin. Therefore, when we select products, we can specifically choose a subcategory to dig deeper.
For example, enter the category list through Any Department and select the first-level category you are concerned about, such as Baby, the second-level category Diapering, the third-level category Cloth Diaper Accessories, and the fourth-level category Menu Pins & Fasteners to select the products you are interested in.