Introduction to Wish Backstage Interface
After completing the registration, open the Wish merchant backstage website, enter the merchant account and password, and click the “Login” button.
After successful login, enter the Wish merchant backstage, and we will see the initial merchant Wish backstage interface. The system will configure more modules according to your store’s operating conditions in the future.
What we see in the upper left corner is the menu navigation bar, which includes seven menu options such as homepage, products, orders, customer issues, performance, violations, and system information. This menu navigation bar covers all the functions required for merchant operations, mainly providing guidance for merchants’ product management, order processing, performance data viewing, and after-sales service.
In the upper right corner, the store name, Chinese and English switching, and the quick menu navigation of help and account are displayed.
It is necessary to remind readers that the name of a store should be displayed here, not the company name. The picture shows a negative example. Consumers will also feel that the store is very unprofessional when they see such a store name.
This is the area where the merchant’s store’s account manager and contact information are displayed. Taking the picture as an example, merchants can see that the contact information of the account manager is merchant-support@wish.com. All merchants have corresponding account managers. When merchants encounter problems, they can write emails to the account manager for consultation or feedback.
This is the notification display area, which is generally used for the release of training notices, event announcements, system updates, policy updates and other notifications.
This is the introduction of the Wish Express project. Wish Express is a project that Wish strongly recommends, and there is also a prominent position in the Wish backend to display the project introduction. If merchants need to participate in the Wish Express project, they can click to apply and wait for the account manager to review before joining. If you don’t want to see this information, you can click the close button in the upper right corner of the box to close the group.
This is the customer service Xiaozhi area, which answers various store questions for merchants. There is also a quick question window for online customer service Xiaozhi in the lower right corner. In addition to asking questions through the account manager’s email, merchants can also seek help through Xiaozhi. It should be noted that only accounts with the account manager “merchant_support” will see customer service Xiaozhi.
This is the display area for the confirmation status of the merchant’s terms of service and recent system update notifications. Click the “View All System Updates” button at the bottom to view more system update notifications. New merchants must first learn and master the historical system update content before starting to operate their accounts.
This is the site map of the merchant platform, including all menu navigation columns, which is convenient for merchants to intuitively and quickly locate the functional columns they want to go to.
This is the confirmed amount and unconfirmed amount of the current store. The confirmed amount refers to the sales amount that the store will receive on the next payment date after the order has been confirmed to be delivered. The unconfirmed amount refers to the sales amount of the store that has not been confirmed to be delivered and has not been paid. If it is a newly opened store, these amount numbers are all 0. If the merchant uses a logistics channel without delivery information, it will be settled 90 days after the order is fulfilled.
This is an overview of the store’s logistics data, including the order rate with a valid tracking number, the order rate of confirmed receipt, the time taken to confirm order fulfillment, and the arrival time. These data for new stores are all 0, and are only used as examples for reference. If you have any questions about the understanding of this indicator, click the “?” icon in the upper right corner to get an explanation of the indicator.
Here is a chart showing the total number of views from the store passing the review to the previous day, and the total sales from the store passing the review to the previous day.