For Amazon’s operations, traffic is the most important indicator for most sellers. Traffic can make the business bigger and bigger, but only by establishing a sound foundation can it continue to grow, and the cornerstone of this stable growth, that is, conversion rate, is particularly important, especially when there will be a big traffic surge at the end of the year.
And for most sellers, the improvement of conversion rate is still mainly concentrated on elements such as pictures and copywriting, and not much investment is made in videos. However, the impact of videos on consumers today has become increasingly greater (the rise of overseas live broadcasts and the rapid development of tiktok), and the investment of sellers in videos has become indispensable.
A survey shows that 90% of users believe that videos can help them make shopping decisions, and the conversion rate of video landing pages has increased by 80%. In other words, Amazon sellers use listings to display product videos, which is a subversive change that will make sellers’ products competitive in the competitive market.
Putting product videos on your Amazon listing is the best way to optimize this listing. Videos provide potential customers with opportunities to develop relationships.
Excellent videos highlight the features and benefits of a product and show its purpose. Buyer show videos provide more insight into the features and purposes of a product than any text description. By comparing videos, you can fully demonstrate the difference in performance between the product and its competitors.
For consumers, videos allow them to quickly absorb a lot of information and resonate with them emotionally. This is the information that users want to get, so they are more likely to stay in the listing to see if the video provides effective information to promote their purchase behavior.
Video is a new way of expression that allows you to see that they are getting what they want. It is a good way to show the product value, purpose, brand information and unique selling solution.
In short, product videos can help consumers understand your brand and products, help them make purchasing decisions, and increase sales.
Here are some statistics about online shopping videos:
1.96% of consumers think that videos are very useful for making online shopping decisions.
2.79% of online consumers would rather watch a video than read text on a web page to get information about a product.
3. A good product video can increase conversion rates by more than 80%.
By clearly explaining the functions and services that the product does not provide, the video can also help consumers more clearly understand the details of the product and reduce the possibility of consumers purchasing products that do not meet their needs.