In China, e-commerce giants such as Tmall and JD.com occupy 80% to 90% of the market. Few small sellers have the ability to run independent brand official websites to compete with them, and they cannot compete. But in the Middle East, it is very different. Middle Eastern consumers do not believe in giant e-commerce platforms, but prefer unique and professional e-commerce official websites. So what are the advantages of independent websites compared to third-party platforms?
Closer to customers.
You can collect user information and send EDMP separately, which are not available on third-party platforms.
With this information, independent websites can quickly let loyal users know about new products at the first time, and can also deal with user dissatisfaction and communicate with users in a timely manner after sales. Send blessings in time on holidays or user birthdays to increase user stickiness, which is information that cannot be obtained on third-party platforms.
The price process is more transparent.
What is price comparison? For example, when we buy things on Tmall, we usually compare prices from three different stores. If the price of this store is not good, we can go to another store. However, this situation will not happen on independent websites. Users come to independent websites and either buy or leave. The process is very simple.
Create brand independence.
On independent websites, sellers can write the brand story of the product and show the characteristics of the product from all angles. Once it is running, the brand and traffic are their own and are not restricted by third-party platforms. This is one of the biggest advantages. In terms of security performance and stability, it is also a complete victory over third-party platforms. Sellers who enter platforms such as Souq must abide by the rules of the platform. Once they violate the rules, the platform has the right to close the store. If it is an independent website, there is no such worry.
It is more in line with the brand awareness of the Middle Eastern people.
From the shopping habits of the Middle Eastern people, they not only look at the quality of the product when buying things, but also care about the qualifications of the corporate brand. This is different from the habits of Chinese consumers. The reason why we buy things on Tmall and JD.com is that we rely more on the guarantee of the platform.
To give a simple example, when people in the Middle East choose products, they will first look at the public opinion of the product, then search the brand name in the browser, look at the product display status of the brand’s independent website, or read the relevant reports of the brand, and judge the qualifications of the brand. Therefore, European and American brand companies have built their own independent websites in the Middle East, such as Apple, Nike, adidas, etc. that we are familiar with.