Many independent websites from China have emerged in the global market. In the Middle East, many of the top ten shopping apps on Google Play are from China, including Jollychic, Zaful, SheIn, RoseGal, Romwe, etc.
Most of these independent websites build websites and apps simultaneously, with high-end pages, SEO and social traffic are also very good. From the category point of view, vertical platforms such as clothing, fashion, and electronics account for the majority.
Next, I will show you some successful cases of independent website big sellers.
“Independent” independent website.
1. Jllychic
First of all, we have to mention Jollychie, which was mentioned in the previous article. It is both an e-commerce platform and an extremely successful independent website.
Jollychic is affiliated to Zhejiang Zhiyu, focusing on clothing and fashion categories. Its products include clothing, shoes and bags, accessories, home furnishings, maternal and child toys, body care and 3C, etc., with more than 20 million registered users. The most important feature of Jollychie is to promote with the help of social traffic. It has cooperated with more than 1,000 local “Internet celebrities” in the Middle East. Like most platforms that do well in the Middle East, Zhiyu has a large local team in the Middle East. In 2015, the listed company Fuanna invested 22.5 million shares in Zhejiang Zhiyu, accounting for 4.9% of the company’s share; in 2018, Zhiyu announced the completion of a C round of financing of hundreds of millions of dollars, with a post-investment valuation of more than 1 billion US dollars.
2. SheIn
Sheln, with fast fashion women’s clothing as its main business, mainly faces consumer markets such as Europe, the United States, and the Middle East. Its sites cover the United States, France, Russia, and Germany, and are sold to more than 80 countries (regions). It is reported that the number of downloads of its mobile app has exceeded 3 million. SheIn is also a master of social media. Its Facebook homepage has nearly 5 million followers and has established cooperative relationships with many fashion bloggers. In 2016, Sheln announced that it had completed a round B financing of more than RMB 300 million, with investors including IDCD and Jinglin Capital.
3. CHOiES
CHOiES, an independent website under Zeshang Technology, sells the products of the company’s own fast fashion brand CHOIES to overseas C-end customers. In 2017, the product line has gradually developed from a single women’s fashion to multiple categories such as outdoor, home, and office stationery.
The company’s clustered independent websites.
1. Global Easy Shopping
Zaful, Rosegal, and DressLily are all wholly-owned subsidiaries of Cross-border Communication. Global Easy Shopping’s clothing fashion independent websites focus on the “designer + buyer” model, mainly targeting the Middle East, European and American markets, with more than 200,000 online SKUs and more than 100,000 products sold per day. In the first half of 2017, Zaful’s operating income was RMB 370 million, and Rosegal’s was RMB 60 million. and DressLily are both around RMB 280 million.
2. LightInTheBox
LightInTheBox, ouku, MininTheBox, are all independent websites under LightInTheBox, a company listed on the New York Stock Exchange. LightInTheBox was listed on the New York Stock Exchange in June 2013 and became a leading export cross-border e-commerce company, which immediately expanded the industry’s understanding of the export cross-border e-commerce industry. LightInTheBox has rapidly expanded its sales categories from wedding dresses to comprehensive categories such as clothing, 3C, beauty, accessories, etc. since 2013, but the blind expansion of categories has not directly driven revenue growth. In recent years, Global Easy Shopping has “overtaken” LightInTheBox.
3. Sevi
DressLink, Newdress Dressgal are all clothing websites under Sevi2 E-commerce. Sevi E-commerce’s main operating income comes from third-party platforms such as Amazon, and its clothing independent website is not ranked high in the global website rankings. However, according to analysis, in countries such as Colombia and Morocco, Dresslink The natural search is good. For a high-frequency category like clothing, if you take over a small country, “you will have enough meat to eat”!
4. Treader
Treader’s clothing and fast fashion independent e-commerce website group includes TBdress, Tidebuy, Eriedress, Beddinginn, Doresuwe, ShoesPie, TideStore, Wigsbuy and many other independent sites.
Business categories include European and American style clothing, professional style, wedding dresses, wigs, shoes, bedding, etc. In 2016, the revenue of independent sites accounted for more than 70%. At the beginning of 2017, a report showed that Treader had an average of 351 new items per day, and the number of views on its independent sites was higher than that of Cross-border Communication and comparable to SheIn. The three sites with the largest sales volume, TBdress, Tidebuy and Ericdress, are expected to have a total revenue of about 500 million. In early 2017, it completed its B round of financing, jointly invested by Infinity Group, Huarui Investment, Asia Business Capital, Koala Fund and Huayi Capital, with a post-investment valuation of 750 million yuan.