Should I register an international trademark? Some sellers think it is unnecessary to invest thousands of dollars in trademarks, while some sellers think that their products have not formed a brand effect and feel that international trademarks are far away from them. In fact, every seller who does business on the Amazon platform needs to understand the knowledge of international trademarks.
Amazon is an American Internet company. If you want to go long-term on the Amazon platform, you need to respect the intellectual property laws of the United States and learn relevant knowledge. Amazon has been encouraging sellers or companies to take the branding route and has given considerable policy support. Most of the big sellers on the platform have registered international trademarks, and now registration has become a trend.
So, what are the benefits of registering international trademarks on the Amazon platform?
1. Avoid risks
If a seller encounters a product that is required to be removed from the platform, complained by users, or the system detects that the product is Inauthentic, then it is necessary to submit purchase documents, invoices and other documents to prove the compliance of the product. If an international trademark is registered, you can explain that you have registered an international trademark through a lawsuit to prove that there is no infringement of the rights of others. According to data, 90% of novice sellers will be blocked due to trademark infringement.
2. Defend your rights and interests
Since Amazon’s system allows for shadowing, the phenomenon of shadowing is rampant, often causing damage to one’s own brand or rights and interests. If the brand effect is greatly reduced due to the shadowing of others, it is very important to register the trademark in a timely manner. After registering the trademark, the seller can file the GCID brand record. If the shadowing phenomenon occurs again, the seller can issue a warning or directly complain to the other party to defend their own rights and interests.
Cross-border e-commerce companies should seek effective international trademark registration methods, conduct trademark searches in advance, consult professionals, etc., to avoid trademark registration risks as much as possible.
3. Image
Registering international trademarks can enhance buyers’ trust in products. When buyers see that the products in the store are all self-produced, the seller’s brand image will penetrate into the buyers’ hearts and have a subtle impact on the brand value.
In summary, sellers need to formulate brand plans based on their own products and register international trademarks to facilitate the future development of the store.