Amazon account blocking means that Amazon stops the seller’s sales rights on the platform. Most of the blocking is caused by the seller’s illegal operation. Here are some common reasons for blocking.
1. Account association problem
Like one IP address logging into two or more accounts, duplicate registration information will cause the account to be associated for no reason and be determined as associated by the Amazon system. This requires sellers to use only one IP address, one PayPal, one email address, etc. for one account. At the same time, the network card MAC address should be dynamic, and pay attention to the traces of cookies, because the system will also determine whether it is associated based on the seller’s Internet usage habits.
If the similarity of two products in an account reaches more than 30%, it will also be determined as associated. Generally, the platform will require the seller to close one of the accounts. If the same person operates multiple accounts, because of the similarity of operating habits, it will be directly determined as associated when detected by the platform.
Using the same tax number when operating multiple accounts, or using the same payment account, it will still be determined as associated and blocked.
2. Follow-selling infringement
As we all know, following a good product can quickly bring a large number of orders to the follower, but once the seller follows the infringement, he will be punished by the platform’s account suspension. Under this premise, even if the seller wants to follow the sale, he needs to observe in advance whether the other party has registered trademarks or relevant patents. If the seller is warned by the platform for following the sale, or complained by the other party, then the system will identify it as infringement and directly block the account.
3. Buyer evaluation
On the Amazon platform, stores with too many negative reviews are very dangerous and may be blocked at any time, but they can generally be unblocked through appeals.
4. Certification issues
Some products need to obtain relevant certifications before they can be sold in some countries, such as product authorization certification, safety certification, etc. In the European site, electronic products must obtain CE certification before they can be sold.
5. Image issues
Some sellers believe that spending time on product images can retain buyers, and use certain consumer psychology to induce buyers, making the images distorted. If such behavior is reported, the account will be immediately blocked.
6. Account performance
The platform mainly evaluates the performance of the account based on the following points: the order defect rate must be less than 1%, the buyer’s shopping cancellation rate must be less than 2.5%, the delayed delivery rate must be less than 4%, and the effective tracking rate must be greater than 95%. If these requirements are not met, the seller will be judged as having poor account performance, and will be warned or even blocked.
7. Seller operation evaluation
Like Taobao in China, Amazon also has the phenomenon of fake orders. The platform has always had zero tolerance for such behavior and will block the account if found.
8. Keywords
Similar keywords will also attract the attention of the platform, so when sellers release products, they should carefully check the keywords in the title and cannot use the brand names of other sellers.
Sellers need to strictly abide by the regulations of the Amazon platform, and while complying with the regulations, strive to solve the problems in their own stores to prevent being blocked by the platform.