In cross-border e-commerce transactions, different consumers have very different considerations on product logistics channels. Some have an urgent desire for products and hope to receive them immediately; some, because of their limited financial resources or consumption restraint, always compare the logistics costs of different stores on the purchase of the same product; some consumers may have experienced the frustration of losing purchased goods, so they will regard safety as the most important factor in choosing logistics. I wonder which one you are? Let’s take a closer look at which shopping needs of buyers play an important role in cross-border e-commerce’s choice of logistics companies.
The first is cost. Online stores offer products that are much cheaper than physical stores, because compared with physical stores, they save a lot of costs such as manpower, rent and management, so many consumers initially choose online shopping because of price advantages.
Similarly, whether it is domestic e-commerce or cross-border e-commerce, consumers have subconsciously had the psychological cognition that shopping here is cheaper, so price is often the first factor considered by most consumers. Therefore, if cross-border e-commerce sellers want to achieve better sales performance, it is a good choice to choose a logistics company that can provide preferential prices.
The second is speed. This is true for domestic e-commerce and cross-border e-commerce, especially cross-border e-commerce logistics is generally slow. Many buyers will choose to pay the logistics fees of goods from shops that provide faster logistics services because they cannot afford the time cost. If the seller can shorten the delivery time of the goods, they can obtain certain purchasing advantages.
Finally, there is the issue of safety. Consumers on domestic e-commerce platforms can generally receive the purchased goods after waiting for a period of time after successful payment. Few consumers have experienced product damage, wrong product delivery, or wrong address delivery.
In cross-border logistics, the possibility of such safety issues will be relatively greater. For example, if the product does not meet the customs standards, there are errors during transportation, and the product is damaged during delivery, all of these will threaten the safety of consumers purchasing products. Compared with domestic logistics, cross-border logistics is more troublesome to solve after problems occur, and it takes longer. Therefore, when sellers choose to cooperate with logistics companies, safety, professional and high-quality services are also very important and long-lasting factors.