Logistics performance data summarizes the logistics data in operation, and is the best data basis for merchants to make decisions in all logistics aspects, such as logistics solution optimization, channel selection, and logistics provider selection.
The logistics performance page is divided into five sections.
The “Weekly Shipping & Transportation” section mainly monitors the merchant marked shipping time, tracking number online time, effective tracking ratio (the proportion of orders with valid tracking numbers to all orders), delayed shipment rate, and average order delivery time mentioned in the store homepage data.
Currently, the effective tracking ratio and delayed shipment rate are more important for store operations. These two indicators will not only affect the selection of honest stores, but also have the risk of causing the store to be suspended from trading. Therefore, you need to refer to the logistics selection method in Chapter 5 to first determine whether the selected logistics meets the requirements of the Wish platform.
At the same time, since domestic logistics often experience large-scale delays in November and December, and various logistics channels often propose changes to product requirements, for daily orders, it is necessary to spot check the online status of the order in time on the next day after marking the shipment. Since Wish’s data has a certain delay, it is necessary to check the receipt of orders with tracking numbers every week to ensure the stability of the channel. You can ask the cooperating logistics providers to assist in updating the logistics progress every week.
In the “Destination Country” section, merchants can view the online time, delivery rate, and delivery refund rate of each destination country according to the country of shipment and logistics provider.
Based on this data, countries with high delivery refund rates can be selected for centralized logistics optimization, and data reference standards can also be given for how the selected logistics channels and countries are combined.
The “Logistics Carrier” section mainly classifies and statistics the shipping channels selected by merchants by country. This statistics is very critical for us to evaluate the performance of each logistics provider. For example, orders sent to France are mainly sent by WishPost and Dutch Post, of which WishPost is surface mail and Dutch Post is registered mail. It can be clearly seen that although WishPost has better effective tracking, the refund rate is too high and the delivery rate is too low. For France, it is more reasonable to use registered mail service, and the logistics data obtained is better.
However, for the United States, WishPost and e-mail are the two main channels, and the refund rate is relatively low. Under the principle of cost saving, WishPost can be given priority.
The “Logistics Service Trend” section uses a curve chart to show the logistics performance of different dimensions. Merchants can view relevant logistics data by clicking the “Standard” drop-down menu.
In the “Global Logistics Service Provider Data” section, Wish summarizes the performance of all logistics service providers on the Wish platform and provides everyone with a set of reference data. At present, this set of data is based on the state. Therefore, merchants can formulate the most optimized logistics plan in combination with this data if logistics conditions permit.