The performance data of honest stores is a data indicator launched in 2017, which increases the dimension and difficulty of judging honest stores.

The performance of new honest stores will be judged by five data: the counterfeit rate, effective tracking rate, delayed delivery rate, 30-day average rating, and refund rate within 63 to 93 days.

The standard of honest stores will be more difficult to achieve under the new evaluation rules. Usually, stores will not meet the standards in terms of delayed delivery rate and refund rate within 63 to 93 days. Honest stores that meet the standards will receive more traffic. At the same time, products that meet the Wish certification project will automatically carry the Wish certification logo, the conversion rate of products will be improved, and they will be eligible for self-service reply emails. With sufficient communication, the refund rate will also be reduced.

Rating performance

The rating data is a more detailed classification statistics of the average order rating in the store homepage data, with a total of 6 types.

The weekly total score counts the ratings of stores and products on a weekly basis. Usually, when the percentage of low store scores is low, but the percentage of low product scores is high, it should be that there are problems with the quality, size, description, logistics, etc. of a batch of products. At this time, you can refer to the 30-day average score ranking of the products below the list.

Click the “View Worst Rated Products” button, and the products with comments will be sorted from low to high according to the score. You can view them in combination with sales and scores. By clicking the “Measures” drop-down menu on the right, you can further view product information.

Click the “Product Feedback” label to see consumers’ detailed comments on this product.

In addition to the weekly total score, other data such as weekly store scores, store score details, weekly product ratings, product score details, and country score details are displayed in the form of curve charts.

The country score details classify the reviews based on the country as the dimension. Through this classification, we can more intuitively find out which countries’ services are currently lacking. Chile’s score was low in October and November. You can check whether you need to change the logistics channel used for this country. You can also determine whether to block this country based on the refund rate.