How to refine product selling points in Amazon listing optimization? Amazon sellers all know that the A9 algorithm weighs the weight of the entire listing, so when writing a listing, you must cater to the A9 algorithm. A very important point in the Amazon listing optimization process is to highlight the product’s bright selling points through descriptions.
1. Conversion rate
[1] Sales ranking
The sales volume of a product directly affects the conversion rate, so many sellers sign up for LD to increase sales and improve rankings.
[2] Buyer reviews
The number and rating of reviews seriously affect the conversion rate, because sellers basically check out the reviews before deciding whether to buy.
[3] Answered questions
Q&A optimization should not be ignored. This part can better complete your product and provide buyers with more purchasing help.
Note: The questions are received in the email address registered for Amazon, and sellers can answer from the buyer’s perspective.
[4] Image size
The image quality should be high. For some products, the size of 1000*500 is acceptable, but for clothing, it is more strict and must be 1000*1000px
[5] Quality and price
These two factors are directly related to the conversion rate, especially the price factor.
Remember: the lower the price, the higher the conversion rate and the higher the ranking. The value and price must match.
When editing a product listing, the title, bullet points, and description must have a high degree of relevance to the product. As we all know, whether it is the A9 algorithm or SEO optimization, relevance is the key to promoting products and improving rankings.
2. Product content writing
1. Product—insert keywords
When introducing the product in the bullet points, insert important keywords. For example, insert keywords related to the product other than ST in the title and bullet points)
Because Amazon’s search is not limited to the title, the entire listing has search weight.
2. Product parameters
When writing the listing, important parameters should be reflected, but some unnecessary parameters should not be placed in the title. Necessary parameters can be placed in the title, such as the milliampere of the mobile power bank and the product color.
Some product parameters that can affect the purchase should be highlighted in the picture.
3. Function
There is a serious problem of homogenization of products on Amazon now. You need to pay attention when developing products. When writing the listing, you should highlight the characteristics and uniqueness of the product.
4. Purpose
The purpose of the product should correspond to the picture.
Be careful: Do not copy other sellers’ pictures. Some sellers do not copy them properly. They even insist on making a disassembly picture of a product that does not need one. It is laborious and useless.