For the selection of products on the Amazon platform, it is recommended to make a market-oriented selection. In the process of market research, it is necessary to evaluate the market capacity and the specific sales volume of goods. If the evaluation is inaccurate, it may cause errors in operational judgment. There are 4 methods for evaluating the sales volume of competing products.
1. Evaluation (evaluation) quantity evaluation method
According to the total number of evaluations corresponding to the product and the number of evaluations in the last one, two, and three months, multiply by an appropriate multiple to roughly evaluate the historical sales volume and recent sales volume of the product. At the same time, the sales trend of the product can also be evaluated based on the sales volume changes in the last three months or the last six months.
Of course, the core of this evaluation method is to know the approximate number of orders corresponding to an evaluation. Taking the US site as an example, without considering the interference of evaluation factors, most categories basically have about 130 orders that will naturally generate an evaluation. Using this as a reference coefficient, the sales volume of a product can be evaluated.
2. Feedback quantity evaluation method
In addition to evaluating sales by the number of reviews, the number of store feedback can also be used to evaluate the store’s daily average sales.
Take the US site as an example. About three times the number of feedbacks in the store in the last 30 days is equivalent to the store’s daily sales. For example, if a store has 60 feedbacks in the last 30 days, it can be estimated that the store’s daily average sales are about 180 orders. If the number of feedbacks in the last 90 days is just about 180 (about three times the number of feedbacks in 30 days), it reflects from the side that the store’s sales are relatively stable.
After estimating the store’s daily average sales, enter the store. In the store’s product list, the Amazon system defaults to sorting by product sales. If the product you are interested in is ranked high, it means that its sales are large; if it is ranked low, it means that its sales are low.
Although the feedback quantity evaluation method cannot calculate the exact sales, it can also provide us with a certain reference.
3. Add to cart evaluation method
When you are interested in a certain product and want to know how its sales are, you can also evaluate it by adding it to the shopping cart.
We can add the product to the shopping cart and then change the purchase quantity to 999. If the seller’s actual inventory quantity is not that much, the system will give a prompt. For example, if the system prompts that there are only 386 items in stock, then you can know that there are only 386 items in stock. Test again at the same time on the second day, and the same on the third and fourth days. After testing for about a week, you can know the average daily sales of the product based on the changes in inventory quantity.
However, if the seller sets the Max Order Quantity when publishing the product, or the seller’s actual inventory quantity is greater than 999, then the sales volume cannot be calculated by adding the shopping cart method. At this time, you can also try using a third-party tool.
4. Third-party tool crawling method
Currently, there are many third-party tools that can provide data on product inventory quantity (sales), such as JungleScout, Keepa, etc. These third-party tools obtain sales data on the Amazon platform through crawlers. Relatively speaking, it is more accurate. When other methods are ineffective, we might as well try this method.
The above 4 methods can all be used for regular product selection and competitive product sales evaluation. If various methods can be combined, I believe that in the process of collecting and organizing these data, we will have a deeper understanding of the products, which will also play an auxiliary role in later operations.