The development of the domestic e-commerce industry is becoming increasingly fierce. It is very difficult for sellers to stand out. Many sellers choose to open stores on cross-border e-commerce platforms. Amazon, as the largest cross-border e-commerce platform, has attracted many sellers to settle in. Amazon sellers must learn a lot of store operation knowledge after opening a store. The following will share with sellers some tips on promoting new products.
In fact, creating a new product is just a few steps:
1. Make an attractive listing.
A listing requires an attractive title, picture and description. Choose the right keywords to make a listing that makes people shine and have the desire to click.
1. The pricing of the product must have an advantage. Sometimes I choose to compare the product with similar products. Generally speaking, it will reduce by about 2 US dollars;
2. Use certain tools to obtain keywords to find product keywords and prepare at least 7 product refined pictures to show the product;
3. Put the product keywords found in your title, selling point, and background in turn (do not repeat, the more the better).
It can be said that this step can lay a good foundation. Some sellers tend to let their products go without laying a good foundation, which is a very bad habit.
2. Evaluation: Evaluation may not be necessary. But it is a shortcut to get good ranking and exposure for products.
Some sellers may ask, should I find someone to do a Review as soon as the new product goes online?
The answer to this must be yes.
Generally speaking, 1-3 direct evaluations and QA must be arranged in the first three days, and new products only need to be kept to 3-5 evaluations in the first month. Brush the product keywords to the homepage, and directly take advantage of the new product promotion period to increase product exposure.
3. Advertising: First find the right keywords, and then advertise.
When the product can be searched in the foreground, turn on automatic advertising. The bid should not be too high. The reference bid should be 0.1-0.3 points. Then, after the automatic advertising has been running for 7-15 days, check the advertising report, find the feasible main push keywords, and publish manual advertising.
4. Drainage + promotion.
The free method is to post on FB groups and various social media and forums. Sellers can also pay a deals website to help post. Sellers can send some coupons to attract buyers, which can bring considerable traffic and sales, and then increase rankings. Finally, follow up on the order. On the 2nd to 5th day after delivery, send a follow-up email to the customer to explain the logistics delivery, ask whether the goods are received, and ask the customer to leave a message, etc.
The above are the steps for promoting new products shared with sellers. I hope it will be helpful for Amazon sellers to open stores. Lianlian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.