Youtube is the world’s largest video social platform, with more than 1.3 billion active users worldwide. It is also the social platform with the highest Internet user satisfaction rating in the world. Its marketing value in various places even far exceeds that of local media in some markets. Take Taiwan, China as an example. During the prime time from 8 to 11 o’clock every day in Taiwan, 40%, or more than 10 million people, log on to Youtube to watch videos every day.
Google is the parent company of Youtube. More than 6 billion hours of video are watched every month, 100 hours of video are uploaded every minute, and the number of active users on Youtube remains at 1 billion people every day. Yes, we can see that Youtube occupies a very important position. Google has given a very high weight to Youtube’s videos. Today, let’s talk about what should be paid attention to when promoting YouTube celebrities?
1. Control costs
Atkinson said that the cost of self-made videos on YouTube (except movie trailers, etc.) is generally US$300. But it would be a good idea to spend some time and effort to create your own YouTube channel and design a unique logo.
2. Don’t pin your hopes on “viral videos”
The chances of your own videos becoming “viral videos” are slim. Even if they become viral videos, the effect may not be as strong as you think. In fact, very few people actually watch the video and buy the product or visit the product page.
(Viral video: a video that is spread like a virus on the Internet and is shared by everyone)
At the marketing level, you can even use tags for viral marketing, but unfortunately this function is too strict now. If you have data, you can still play tags well.
3. Let customers post videos about your products
Letting customers post videos themselves or share videos related to your products is much more effective than manufacturers posting similar videos themselves. But how to get customers to post or share related videos? Through investigation, find customers who use your product or similar products in a unique way, and then publish videos of how they use the product.
It is best to ask your old customers to help you shoot a video, which will get twice the result with half the effort!!
There was a seller like this before, who was an outdoor backpacker. By chance, this customer shot a mountaineering video, which happened to show our backpack. Various comments followed and asked where the backpack was bought (don’t deliberately advertise, it is best to combine it with life)
4. Only focus on statistical information that can achieve sales (at least website clicks)
For blogs and other social networking sites, the significance of comments cannot be underestimated. But for YouTube, comments, likes, and subscriptions will be meaningless. But “reposting can be regarded as an effective behavior”, and the more support you get, the better.
5. Get rid of the traditional market thinking
Today’s Internet users, especially YouTube viewers, lack patience for the information conveyed by the market and find it difficult to “stay” on a piece of information. Atkinson said: “The most terrible thing is to spend 20 minutes praising your product. You must know that YouTube viewers have a very short attention span. Maybe your promotional video has a lot of clicks, but you don’t know that most of the viewers may close the page after watching it for a few seconds.
6. Resistant life
Posting videos on YouTube for marketing purposes is more indirect than buying preset search keywords or posting banners on web pages. Some people may complain that we spent two months on promotion and invested in several cameras to get people to upload videos for product use, but so far I haven’t seen any results. Please note that the process of advertising on YouTube requires a certain amount of accumulation, and it is usually more reasonable to set up working hours within six months.
Choosing to spend money to promote it can save time, and vice versa. If you are afraid to spend money, it will not be effective. Then calm down and learn to run your own account.
YouTube is currently the world’s largest video site. It was founded by Chinese American Steve Chen in 2005 and acquired by Google as a subsidiary in 2006. For SNS promotion, the YouTuBe platform is a big gold mine, and the marketing effect of Youtube cannot be underestimated.
When it comes to video marketing, many people immediately think of beautiful image videos, viral spread, micro-films, brand marketing, and then think of expensive video production costs. I think video marketing is only suitable for large companies like Procter & Gamble and Unilever. In fact, it is not. With the development of the market and the rapid rise of major video sites, video marketing can also bring high-quality, large-volume inquiries and orders at a very low cost. Small mobile videos can also bring huge benefits to small businesses.
What industries can choose Youtube marketing?
In addition to industrial raw materials and semi-finished products that have no advantages in video display, almost all finished products such as mechanical equipment, electronic equipment, home appliances, household goods, art furniture, daily necessities, etc. can be sold through different Youtube marketing methods. Benefit.
How to contact the red people?
Be friends, don’t be fans. In fact, if you are my fan, you will find it difficult to be my friend. There is a popular saying on the Internet, “If you choose to watch others at 45 degrees, don’t blame others for looking down at you at 135 degrees!” Of course, this is not true. It is not unreasonable to think about it carefully.
“Fans” are different. Fans are “interested” in you. He values the “value” you can bring to him. He also wants to have a meal. He must discuss “Google Marketing” with you. This is taste, because you know it very well. If the meal fails, you don’t give him value, or if he thinks he hasn’t learned anything, it is estimated that the meal will be uncomfortable, isn’t it? “
That’s why it is said, “If you choose to be his fan, it’s hard to be friends!”
Marketing skills
Create your own video homepage
In the past, when many companies used video marketing, they could only upload videos independently and could not create their own video homepage to classify and display videos. But now, companies can choose to create a video channel homepage named after their own company on Youtube. Through this video homepage, the company can display, categorize and recommend all videos uploaded by itself so that potential customers can get more information from the company. Product information video. At the same time, the company can also guide customers to the company’s independent official website and B2C mall website through the video homepage, so that customers can quickly convert into real buyers.