Many sellers have heard of the spiral explosion-building method through different channels, but only a few sellers know its origin. In order to help readers better understand and master this method, let’s start with its background.
In the process of operation, the team of Amazon’s veteran sellers will habitually conduct in-depth analysis of their competitors. For a while, when we were doing competitive product analysis on a certain product we were building, we found that a product that was so ordinary that we almost ignored it had a monthly profit of about 80,000 yuan for its competitor. At that time, the daily sales of our own product was only about 5 orders, and the profit was almost zero.
Amazon’s veteran sellers were shocked and shocked. Many seemingly insignificant products are a treasure trove of gold, but we are always on the road to treasure hunting.
Amazon’s veteran sellers communicated with the colleagues in charge of the product and asked them to make the product a hot-selling product at all costs. Driven by this goal, colleagues operated according to the creation plan formulated by Amazon’s veteran sellers every day, such as setting prices and placing advertisements, and then reported the actual situation of the promotion to Amazon’s veteran sellers, who then made the next step arrangement based on the results of the operation.
The team of Amazon veteran sellers never conducts any illegal operations in operation. They never use fake orders, evaluations, or black technology. The remaining methods that comply with platform rules are basically low prices and in-site advertising. So let’s start with “low prices + advertising!”
After nearly 4 months of development, we finally successfully turned a product with 5 orders a day into a hot-selling product. Until now, the product still ranks third in the category, and the monthly profit is basically around 40,000 yuan. In the following days, while writing a book, the veteran Amazon seller recorded and gradually improved the development method. According to the rhythm of price adjustment during the development process, it was given an image name: the spiral hot-selling method.