In order to prevent the products you created from being copied, it is the most important and basic work to register the local trademark of the site where you sell as soon as possible.
If a product does not have a trademark, it means that it is a generic product and cannot be protected by the platform, which will leave opportunities and space for copycats to copy. In addition, in the long run, if sellers want to operate stably in the long run, make the operation smoother, and reduce unnecessary interference and trouble in the later operation, they must register their own trademarks at the beginning of the operation.
Trademarks have regional attributes, and trademarks registered in China are not protected in the US market. Putting aside the lofty ideal of creating a brand, in order to better sell on the Amazon platform, it is necessary for sellers to register a local trademark. If you are operating on Amazon’s US site, then register a US trademark: if you are operating on Amazon’s European site, then you naturally have to register an EU trademark.
Trademark registration is divided into categories. When registering a trademark, you must choose the category of goods you operate or will operate to avoid the failure to maximize the protection effect due to the inconsistency between the registered category and the operating category in the later stage.
In addition, when naming a trademark, you should fully consider the characteristics of the category, the target market and consumer habits, and choose a name that is easy to read, understand and remember, and that is not likely to cause ambiguity among consumers in the target market. The trademark should be easy to read and remember, so that consumers will remember it at a glance. A good trademark name can promote sales. Taking the US market as an example, when naming a trademark, try not to use full Chinese spelling, and do not start with letters such as “x” and “z”. These letters are difficult for consumers to pronounce accurately, let alone spread the brand.
It should be reminded that although tutorials on registering trademarks in various countries can be found online, it usually takes about 10 months for a trademark to be registered and obtain a trademark certificate. Before obtaining the trademark certificate, various variables may occur. The local trademark office may require the registrant to submit additional materials, and the trademark registration may be rejected due to third-party objections. In order to reduce various uncertainties in the process of registering trademarks, it is recommended that sellers try to choose professional agencies to handle related matters when registering trademarks.