Shopee’s “My Marketing Activities” in the seller center of each market will regularly launch various activities, and sellers can sign up to participate in order to gain more exposure opportunities.
In the “My Marketing Activities” interface, select “My Promotional Activities” to enter the “My Promotional Activities” interface.
In “My Promotional Activities”, theme activities with different times and contents will be developed from time to time. Sellers can
sign up in the background according to the activity requirements. After the registration is completed, it will enter the review stage. Products that pass the review will participate in this activity during the event.
The registration skills for “My Promotional Activities” are to strictly follow the requirements of the activity theme, product category, price, inventory, discount strength, etc. when applying for the registration activity. Among the products that meet these conditions, products with high sales, many good reviews, and price advantages are preferred to participate in the activity.
1. Rough classification of platform activities
① Explosive orders and traffic: including limited-time special sales/second kills on the homepage, and big promotions and low-price activities.
②Effective traffic diversion: including other promotion activities, homepage Logo selection, homepage Banner activities, free shipping projects and Cash Back projects (CB).
③Daily exposure: including category activities and daily theme activities.
3. General introduction of platform activities
1) Blast order diversion
①Homepage limited time sale/flash sale–high exposure, high conversion. High threshold, strict requirements
②Low price diversion for promotion–high traffic, high conversion. Good effect of increasing fans, which is conducive to increasing the natural traffic of the store.
2) Effective traffic diversion
①Other promotion activities–generally hot-selling products on the platform, with good exposure, and the effect is determined by the popularity and price of the product. Generally, Package stores are the main ones.
②Homepage Logo activities–many are CB exclusive activities, with more product slots and good traffic.
③ Home Banner Activity – The effect of the activity is determined by the popularity and price of the product.
3. Basic requirements for the activity
① No penalty for the store (penalty points meet the standard).
② The product is not pre-sold (the proportion of spot goods meets the standard).
③ No problem with delivery (APT meets the standard).