Sellers can add the products they want to recommend to the Hot Selection area (called “Store Manager Recommendation” on the Taiwan site), and can set the number and order of products to attract more users to purchase products.
Why set up Hot Selection
Hot Selection can reduce page bounce rate. When users click on the main image of the product to enter the product details page, in addition to seeing the details of the product, they can also see the “Hot Selection” products set by the seller. If the user is interested, they can directly click on the corresponding product.
Steps to set up Hot Selection
Path to enter “Hot Selection”: Seller Center > My Marketing Activities > Hot Selection. Set up Hot Selection.
a. Selection name: This name is not displayed to users and is only used as a reference for sellers. A maximum of 24 characters can be entered.
b. Selected products: Sellers should select at least 4 products and a maximum of 8 products. Sellers can adjust the order of products or remove products from “Hot Selection”.
The setting of “Hot Selection” is very simple. After completion, “Hot Selection” will be displayed on the mobile app product page and web page.
Practical skills for popular selections
①Recommending new products can quickly drive sales of new products and gain positive reviews.
②Recommending potential hits, that is, testing styles with high click-through rates through ads, which can accelerate the formation of hits.
③Recommending traffic-generating styles to quickly accumulate store sales and reviews.
④Recommending profitable styles to drive orders for profitable products.