Package discount.
1. What is a package discount?
Package discount is what we usually call bundled sales. Sellers can set up a store-exclusive “promotional combination” discount in the seller center, allowing users to freely match the combination of products in the store and enjoy discounts.
2. Why set up package discounts?
① It can increase product exposure and have the opportunity to increase store sales.
② Make buyers feel that the more they buy, the more cost-effective it is, prompting buyers to buy multiple items.
3. Steps to set up “package discounts”
Path to enter “package discounts”: Seller Center > My Marketing Activities > Package Discounts. Set package discounts.
a. Package name: not open to users, for sellers’ reference only, no more than 24 characters.
b. Package period: The end time must be more than 1 hour later than the start time, and the maximum period can be set to 3 months.
c. Package type.
· Discount ratio: Buy X pieces and get Y discounts. ·Discount amount: Get Y yuan off for every X yuan spent.
·Special offer for a set: Buy X items for Y yuan.
If the discount set by the seller is too favorable, the system will display a reminder message to reduce setting errors. This reminder will not affect the actual setting of the discount amount.
d. Purchase limit: Enter the number of discount sets that each buyer can purchase.
Click the “Save & Select Products” button to select the event product page and complete the event settings.
4. Tips for practical promotion combinations
①In the “Decoration Excellence” event, the event order effect is better. ②Classify the event products separately as a special event category to facilitate customer search.
③When setting a set discount, try to avoid overlapping with store coupons to avoid losses for the store. For example, if the store has a coupon for 299-10, then when setting a set discount, do not set a combination such as “X items for 299 yuan”, otherwise the buyer can enjoy a discount on top of the discount at 9 points, and the actual price in hand is “X items for 289 yuan”.