For novices with insufficient startup capital, if the competition in the site and product categories they operate is not very fierce, they can consider adopting the self-delivery FBM model to reduce excessive financial pressure at the start.
This section explains the Amazon self-delivery model and freight setting.
What is FBM?
FBM is the abbreviation of “Fulfillment by Merchant”, which is also commonly known as the self-delivery model. The characteristic is that there is no need to ship in batches to the FBA overseas warehouse. After the order is placed, it is sent directly from the country to the customer. Therefore, there is no risk of unsalable goods. The initial investment is low, and there is no need to rent a warehouse, which is suitable for novices. However, as more and more people enter the big Amazon platform, the space for FBM is gradually eroded. Compared with FBA, its transportation cycle is particularly long. It may take 14-28 days from China to overseas customers. Therefore, buyers generally do not choose self-delivery products when purchasing.