Shopee is one of the most popular e-commerce platforms in Southeast Asia. Shopee sellers need to abide by certain rules when operating on the platform. So, let’s take a look at the Shopee operating rules that sellers must know.
1. What are Shopee operating rules?
Shopee operating rules are a set of regulations formulated for sellers selling on the Shopee platform. These rules are designed to ensure the quality of goods and transactions on the Shopee platform and ensure that each seller can operate business transactions fairly, honestly and legally.
These rules cover the following aspects.
1. Product regulations: Sellers should ensure the authenticity, quality, and reasonable price of the goods sold, and shall not sell fake or inferior goods.
2. Transaction regulations: Sellers must comply with the transaction process of the Shopee platform, including processing orders, returns, etc., to ensure timely and accurate processing of transactions.
3. Marketing regulations: Sellers can increase sales based on the promotional activities of the Shopee platform, but they must follow the platform rules and cannot discredit competitors.
4. User evaluation: Sellers need to respond to user evaluations and feedback in a timely manner, handle user feedback and complaints, and improve their business in a positive way.
5. Behavioral regulations: Sellers should abide by legal and compliant business codes of conduct on the Shopee platform, and should not engage in illegal activities such as fraud, false advertising, and infringement of the rights of others.
2. Operational rules that Shopee sellers must understand.
1. Comply with the Shopee platform’s prohibited goods rules.
The Shopee platform has a series of prohibited goods rules that merchants need to abide by, and it is prohibited to sell illegal goods on the Shopee platform, such as drugs, counterfeit and shoddy goods, etc. In addition, merchants should also abide by the Shopee platform’s product regulations and shall not sell prohibited goods on the platform without permission, such as medical devices, dangerous goods, etc.
2. Provide accurate and true product descriptions.
The product descriptions provided by merchants should be accurate, true, detailed and clear to avoid misleading customers; merchants should also clearly state product parameters, expiration dates, production dates and other product-related information in the product descriptions.
3. Establish professional after-sales service.
Shopee has also officially stipulated the after-sales service for sellers. Merchants need to meet the after-sales service requirements on the website, such as product return and exchange policies, return time limits, etc.
4. Legal operation.
The Shopee platform encourages legal and honest business methods. Merchants must obtain goods through legal channels, and when they find quality problems with the goods, they need to solve the problems in a timely manner. They must also respect other sellers and not make unwarranted attacks.
5. Maintain business reputation.
The Shopee platform attaches particular importance to the business reputation of shops. Sellers should at least maintain a high-quality service level, as many positive reviews and feedback as possible, timely after-sales service, etc.
Doing business on the Shopee platform requires compliance with various regulations, and it is very important to read and understand these regulations carefully. Shopee operating rules are designed to protect the interests of merchants, buyers and platforms, and also help improve the competitiveness and service quality of merchants. As a Shopee seller, how to comply with Shopee’s operating rules is an issue that sellers must seriously consider, because it will directly affect your operations and sales results on the platform.