Shopee platform is one of the largest e-commerce platforms in Southeast Asia, with hundreds of millions of users and a large number of merchants settled in. As a market covering various product categories, the changes in product sales on the Shopee platform are also a widely concerned issue. So, let’s take a look at how Shopee product sales are?
1. Product sales on the Shopee platform.
The Shopee platform is constantly developing, and the sales of various products on the platform are also increasing. The latest financial report shows that as of the second quarter of 2023, Shopee has achieved a daily transaction volume of more than 24 million, a year-on-year increase of about 107.8%. The main reason is that Shopee has taken a number of measures, such as expanding the logistics distribution network and improving the service experience.
From the perspective of product sales, the product forms on the Shopee platform are rich, and the product classification is indeed complete, which can meet the needs of the mass market. Among them, the sales performance of categories such as cosmetics and personal care, digital home appliances, home textiles and home furnishings, maternal and child clothing is relatively good; at the same time, second- and third-tier categories such as food and beverages, sports and outdoor, watch accessories, and home improvement building materials have also received widespread attention.
According to the changes in different seasons and festivals, the Shopee platform will also increase corresponding marketing activities to promote sales of different categories. For example, in festivals such as Double Eleven and Double Twelve, thematic activities with high attention such as Super Brand Day, Mobile Digital Festival, and Beauty Festival have become the main goals of consumers’ shopping. A large number of special offers, discounts and other marketing strategies can also quickly improve the sales performance of related categories and merchants.
2. Product sales strategy of the Shopee platform.
1. Shopee priority. Shopee priority is an accelerated delivery service provided by the platform. All orders participating in Shopee priority can support same-day delivery and next-day arrival under the condition of “on-site delivery”.
2. Free shipping. Shopee also provides sellers with a variety of shipping policies. Sellers can choose free or paid shipping policies to meet the needs of different target audiences.
3. Promotional marketing. During different festivals and activities, the Shopee platform will launch marketing strategies such as promotional activities with great discounts and joint brand promotion to maximize sales.
4. Seeding marketing: Shopee Shopper uses vivid videos and pictures to conduct thorough product introductions, increase product exposure and sales revenue.
3. Sellers use the platform to improve product sales strategies
1. Deepen your understanding of consumers. By analyzing consumer behavior, needs and preferences, sellers can better understand consumer needs and provide them with more attractive and valuable products and services.
2. Optimize product information. To improve sales performance, sellers need to better display products on the Shopee platform to make them more attractive. Sellers can display products and increase their appeal by uploading high-quality pictures, improving product descriptions, and optimizing specification attributes.
3. Participate in marketing activities. Sellers can participate in various promotions, discounts, and preferential activities on the Shopee platform to maximize sales performance.
4. Provide perfect customer service. Sellers can provide consumers with a better service experience by providing perfect customer service, such as good logistics services and after-sales services.
Sellers can also formulate and implement other suitable sales strategies based on different product categories and target audiences. For example, in some categories, it is necessary to focus on market competition and follow up on relevant policy standards. In terms of marketing strategy, it is necessary to fully grasp consumer needs and popular trends, and carry out more product creativity, research and development, and design. In general, the sales volume of products on the Shopee platform can be increased by sellers adopting a variety of means and strategies. The Shopee platform will also continue to leverage its own resources and advantages to provide merchants with more convenience and preferential policies to help merchants and consumers happily complete transactions on the Shopee platform.