Shopee’s “My Marketing Activities” in the seller center of each market will regularly launch various activities, and sellers can sign up to participate in order to gain more exposure opportunities.
1. Participate in platform activities.
Shopee’s “My Marketing Activities” in the seller center of each market will regularly launch various activities, and sellers can sign up to participate in order to gain more exposure opportunities.
In “My Marketing Activities”, theme activities with different times and contents will be opened from time to time. Sellers can sign up in the background according to the activity requirements. After the registration is completed, they will enter the review, and the products that pass the review will participate in this activity during the activity time.
“My Marketing Activities” registration tips: When applying for marketing activities, you must strictly follow the requirements of the activity theme, product category, price, inventory, discount strength, etc. Among the products that meet these conditions, products with high sales, many good reviews, and price advantages are preferred.
2. Year-round holiday promotions.
Shopee mainly targets the Southeast Asian market and will design marketing activities according to the characteristics of Southeast Asian countries.
In the second half of each year, Shopee launches the “9·9”, “11·11” and “12·12” promotions on the entire site. During the promotion period, Shopee conducts online and offline advertising promotions in the local market at the same time, bringing a sharp increase in traffic to sellers.
3. Fan marketing and traffic diversion.
Overview of fan marketing.
Fans are an important source of natural traffic and orders for stores. In the early stage of store operation, it is particularly important to increase the number of store fans. When the store has a certain number of fans, sellers can regularly plan some store theme activities, actively interact with buyers, and set up some discount coupons for theme activities to display on the store homepage to attract buyers to buy. Colorful store activities are not only conducive to increasing the buyer’s repurchase rate, but also can attract new customers.
Methods to increase store fans.
Sellers should pay attention to fan marketing in daily store operations, and can continue to increase store fans through the following methods.
1) Active attention. Sellers can search for similar popular merchants on the App, and actively follow these merchants and their existing fans, paying attention to the target user group. The current upper limit of fans is 5,000.
2) Buyer interaction. Sellers should attach importance to every opportunity to communicate with buyers, reply to chat messages in time, and improve customer conversion rate and retention rate.
3) Fan discounts. Sellers can encourage buyers to like their products or follow the store, and give discounts or gifts as rewards on the next purchase.