Amazon is the largest online e-commerce company in the United States, headquartered in Seattle, Washington. Founded in 1995, Amazon is one of the earliest companies to start e-commerce on the Internet. At first, it only operated online book sales business, but now it has expanded to a wide range of other products and has become one of the online retailers with the most product varieties in the world and the world’s largest Internet company. Amazon has subsidiaries such as Alexa Internet, A9, Lab126 and Internet Movie Database (IMDb).
On March 29, 2017, Amazon announced the closure of its Quidsi department because it could not make its two e-commerce websites Diapers.com and Soap.com profitable. On May 11, 2018, Amazon officially raised the annual membership fee for Prime from the previous US$99 to US$119. On April 18, 2019, Amazon China officially announced that it would stop providing seller services to third-party sellers on the Amazon China website on July 18, but retain cross-border trade, global store opening, cloud computing, Kindle and other businesses. In 2020, Amazon’s annual sales reached nearly $400 billion.
In 2020, Amazon Sweden and Saudi Arabia will be fully open to Chinese sellers. Currently, Amazon has 17 overseas sites open to Chinese sellers, namely the United States, Japan, Canada, Mexico, the United Kingdom, Germany, Italy, Spain, France, the Netherlands, Australia, the United Arab Emirates, India, Singapore, Sweden, Saudi Arabia, and Poland. The customer is a membership system, and the market is mainly in Europe and the United States. It is the highest-end platform in cross-border e-commerce with high profits. Domestic sellers mainly use FBA logistics for delivery.