In today’s booming era of social media, TikTok, as a globally popular short video app, has attracted hundreds of millions of users. However, the rapid rise of this social media platform has also raised many issues, including labor rights, data privacy, and content regulation. In order to protect the rights of users and creators on the platform, the TikTok Union came into being. This article will explore the role of the TikTok Union and discuss its impact on users and creators.

First, protect labor rights.

On the TikTok platform, there are a large number of creators who attract fans by publishing various content. However, due to the unequal relationship between creators and the platform, they often face many problems, such as unfair labor contracts, low pay, and lack of welfare protection. One of the roles of the TikTok Union is to provide creators with a platform for collective action to protect their labor rights. The union can negotiate with the platform on behalf of creators for better working conditions and remuneration. In addition, the union can also provide legal aid and consulting services to creators to help them resolve disputes and disputes related to the platform.

Second, promote user participation and feedback.

The role of the TikTok Union is not limited to creators, but also ordinary users on the platform. Unions can act as users’ spokespersons, helping them to make suggestions and feedback to improve the platform’s features and experience. For example, unions can make suggestions to the platform on user privacy protection and push the platform to improve its data collection and use policies. In addition, unions can organize collective user actions, such as signature petitions and boycotts, to attract the platform’s attention and strive for the protection of user rights.

Third, promote content regulation and community guidelines.

As a global social media platform, TikTok needs to formulate and implement a series of content regulation and community guidelines to ensure that users can have a positive and safe experience. TikTok unions can participate in this process and express opinions and suggestions on behalf of the interests of users and creators. Unions can push the platform to adopt a more stringent content review mechanism, filter harmful and inappropriate content, and ensure that users’ privacy and safety are fully protected.

Fourth, promote platform transparency and accountability.

One of the roles of TikTok unions is to promote platform transparency and accountability. Unions can require platforms to disclose how their algorithms and content recommendation mechanisms work to eliminate information asymmetry and unfairness. Through transparency, users and creators can better understand how their content is recommended and displayed, thereby improving their creative strategies and ways of interaction. In addition, the union can also push the platform to establish an effective complaint handling mechanism to ensure that users and creators can resolve platform-related issues and disputes in a timely and fair manner.

V. Educate and train creators.

TikTok unions can play a role in creator education and training. The union can organize various training activities and resource sharing to help creators improve their skills and knowledge. These trainings can cover content creation techniques, intellectual property protection, digital marketing, and personal brand building, so that creators can show their talents on the platform more professionally and competitively. In this way, the union can improve the overall quality and influence of creators, thereby promoting the quality and diversity of content on the platform.

TikTok unions play an important role in safeguarding labor rights, promoting user participation and feedback, promoting content supervision and community guidelines, promoting platform transparency and accountability, and educating and training creators. Through collective action and representative status, unions can strive for better rights protection and benefits for users and creators. However, unions also need to collaborate and engage in dialogue with platforms to build mutually beneficial relationships and achieve a more just and sustainable social media environment.