In the digital age, advertising has become an important means for companies to promote their products and brands. As a popular short video social platform in the world, TikTok has attracted the attention of hundreds of millions of users and has become a new favorite of advertisers. However, for some users, the way to find TikTok ads may not be clear. This article will show you how to find TikTok ads and how to maximize the use of these advertising resources to promote your products and brands.
1. Browse ads on the TikTok homepage.
TikTok’s homepage is a good place for you to browse ads. Open the TikTok app and you will see a stream of recommended videos on the homepage. Among them, some videos are ads, usually displayed with the label “Sponsored” or “Ads”. You can discover ads by swiping through different videos and click on them for more details.
2. Follow brands and official accounts.
Many brands and official accounts post ads on TikTok to increase exposure and promote products. You can get the advertising content they post in a timely manner by searching and following the brands or official accounts you are interested in. Search the brand name on TikTok or find their account by scanning the brand’s official QR code, and click the follow button to get the latest advertising push.
3. Participate in challenges and collaborations.
Challenges and collaborations on TikTok are often related to brands and advertising. Many brands will launch challenges and invite users to participate. These challenges are usually related to brand image, products or services and will be promoted in advertisements. By participating in challenges and collaborations, you can understand the brand’s advertising content more directly and have the opportunity to interact with the brand.
4. Explore advertising tags and topics.
Ads on TikTok are often categorized using specific tags and topics. You can enter relevant advertising tags or keywords such as “#advertisement”, “#promotion”, “brand name advertisement” in the search bar to find content related to advertising. Exploring these tags and topics will guide you to find more TikTok ads and help you understand the promotion methods and strategies of different brands.
5. Use TikTok advertising tools and platforms.
TikTok provides some specialized advertising tools and platforms for advertisers to use. For example, TikTok Ads Manager is a self-service advertising platform that allows advertisers to create, manage, and monitor advertising campaigns. By accessing TikTok Ads Manager, you can browse advertising creatives, target audiences, set advertising budgets and delivery schedules, and get data analysis of advertising performance. If you are an advertiser or marketer, using TikTok advertising tools and platforms can manage and monitor your advertising campaigns more accurately.
Sixth, follow the official TikTok blog and social media channels.
TikTok’s official blog and social media channels are important sources for getting the latest information and updates about TikTok advertising. By following the official blog, official accounts, and TikTok’s official accounts on other social media platforms such as Twitter, Instagram, and LinkedIn, you can get important information about TikTok’s advertising strategies, case studies, and the latest developments. This will enable you to keep up to date with the latest trends and opportunities in TikTok advertising.
Seventh, attend industry conferences and webinars.
Industry conferences and webinars are great opportunities to learn about the TikTok advertising industry. These events usually invite representatives from TikTok or relevant industry experts to share insights and experiences about TikTok advertising. By attending these events, you can communicate with industry professionals, learn best practices, and learn about successful advertising cases.
Conclusion.
There are many ways to find TikTok ads. By browsing ads on the TikTok homepage, following brands and official accounts, participating in challenges and collaborations, exploring ad tags and topics, using TikTok ad tools and platforms, following TikTok official blogs and social media channels, and attending industry conferences and webinars, you can have a more comprehensive understanding of TikTok ads and make full use of ad resources to promote products and brands. By using these methods, you will be able to seize TikTok advertising opportunities and bring more exposure and success to your business.