Many small and medium-sized sellers in cross-border e-commerce may not have noticed some important nodes in the development trajectory of the industry. You may not have noticed, but the changes have begun and will soon be impacted.
The end of the era of distribution directly led to the improvement of the working ability requirements of grassroots employees by enterprises. After the platforms strictly enforced the performance data of sellers, especially the logistics performance data, and cleared a group of sellers with low service capabilities, they greatly optimized and improved the service level of the entire industry. Immediately after the brewing and promotion of online logistics of several mainstream platforms, the current model of placing orders first and then purchasing will gradually change, and stocking will become an unavoidable problem for all enterprises.
Various forms of in-site advertising promotions are becoming more and more mature. Words related to off-site promotion are also heard more and more frequently. On the one hand, the platform should strive to improve the user’s service experience, and on the other hand, force enterprises to change their business models through various detailed requirements.
The platform does not distinguish between large and small sellers, but only between obedient sellers and disobedient sellers. You should know where to go. Based on my own experience and observations, the development of cross-border e-commerce will have the following inevitable trends.
1. The importance of the supply chain ranks first.
2. The use of big data in the industry will become more popular.
3. The focus will gradually shift from sales to marketing.
4. Products will be refined, operations will be refined, talents will be elite, and management will be formalized.
5. The development of overseas local e-commerce + overseas warehouses will usher in spring and begin to grow rapidly on a large scale.
6. More e-commerce companies will begin to diversify and seize the service market of the cross-border industry.