Whether you are a novice on Amazon or an experienced seller with many years of industry experience, it is very important to select products for your own store. After all, Amazon is a platform that emphasizes products, and the importance of products is obvious. However, as a novice seller, you often lack experience in product selection and often feel that Amazon product selection is too difficult. So, what are the pain points of Amazon product selection, and how to choose the right product? This article will introduce.
1. Amazon product pages with high promotional traffic.
During the operation of the store, the seller’s product quality is good, the promotion traffic will be higher, and in this case, the sales volume will also be high. Every seller is definitely willing to sell some products that are easy to sell.
2. Find the market pain points through Amazon reviews.
Also, you should check user reviews in time to understand consumer preferences. When developing products, consumer complaints about competitors’ products can become a source of product selection. Sellers will know which products can meet consumer needs, so that sellers can stand out from the competition.
3. Check products with few reviews.
On the Amazon platform, products ranked on the first page of search results have high sales. If a seller is researching products and finds that there are only a few products on the homepage of the website, this is a good situation. The lower the evaluation of competing products, the easier it is to get the highest ranking.
5. Use JungleScout to find suitable products.
Use this tool to analyze market trends and prepare for product selection. The functions of Junglescout are: display the most popular Amazon products based on search terms and estimate the sales volume of each product. Display the average price of each category, display the average number of evaluations of the product, and estimate revenue based on the sales index.
8. It is best not to sell products occupied by big brands.
It is also important to choose a good product category. Choose a product with less competition and a large demand market, so that you can have continuous sales. In addition, you need to pay attention to whether there are large suppliers entering this field. Sellers can make a list of competitors and add them to the list when they are found, and then they can know the degree of competition in their selected category.