The Amazon platform is constantly standardizing, adjusting policies or introducing some new regulations, which will have a certain impact on sellers. Among them, Amazon has released a brand name policy update, which will have a huge impact on sales without brand records. What exactly is Amazon’s brand policy?
1. Amazon updates its brand policy and strengthens brand standardization. Brand names of listings without brand records cannot be filled in at will. Amazon states: Customers rely on detailed page information (such as brand names) to make purchasing decisions. Accurate brand information can help new customers find corresponding products and evaluate them before purchasing.
Therefore, the listing brand attribute should match the brand name that produces the product (that is, AmazonBasics products should always display “by AmazonBasics” on the detail page). If the listing does not belong to any brand, the brand attribute should be “N/A”. If you try to create a new listing that does not comply with the policy, the system will ask you to fix the brand attribute before listing.
2. Sellers without brand record will be affected by the policy change. Amazon requires sellers to list the brand name. You must record your brand on Amazon and comply with the brand policy. Some sellers said that if they do not comply with this policy, they will not be able to sell products because the brand name on the listing is incorrect. In addition, some sellers have been cancelled. After the policy takes effect, products without brand record will be affected as follows:
(1) The brand name cannot be filled in directly.
(2) The brand attribute must be “N/A”.
(3) Listings that do not meet the requirements may not be displayed.
Benefits of changing the brand name policy: Amazon updates its brand policy and strengthens brand standardization. Prevent subsequent sales, prevent counterfeit products from being put on the shelves, and enhance platform competitiveness.
The solution to the brand name policy change is to plan ahead, register the trademark as soon as possible, and complete the brand record. Before listing products with new brand attributes, you need to contact seller support for Amazon’s approval. Please check if you may have received a list of potential product listing error codes and their corresponding follow-up steps.
Amazon provides global brand promotion and protection tools to support Chinese companies in building global brands. More and more companies are aware of the role of brands and are beginning to pay attention to brand building. The process of brand internationalization is also gradually accelerating.
The above is the content related to Amazon’s brand policy shared with sellers. I hope it will be helpful to sellers. LianLian Cross-border Payment allows users to conduct cross-border business with peace of mind and confidence with professional and caring services, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.