1. Confirm the customer’s needs

If the customer has no needs, no matter how good or cheap the product is, it will not be purchased.

The more you know about the customer, the more you find the customer’s needs, and the faster the transaction will be

2. The benefits described are exactly what the customer needs

Different customers have different needs, so only by describing the benefits that the customer needs can you really arouse the other party’s interest. The same feature can lead to different benefits. Only when the customer understands that the benefits you provide are exactly what he wants, can you arouse his desire to buy.

3. Don’t introduce too complicated

The introduction of the product should be targeted, cater to the customer’s preferences, and have layers. First, let the customer have an impression of the characteristics, and then make him interested in the benefits. Try to talk less and demonstrate more. When introducing the characteristics and benefits of the product, use demonstrations to make the customer feel real. When introducing the benefits, emphasizing the cooperative customers, award certificates, customer testimonials and other information can quickly establish the customer’s trust and arouse the customer’s interest in buying.

4. Make adequate preparations before selling

Only by fully preparing sales materials can you better seize sales opportunities.

Smooth demonstrations and wonderful speeches can attract customers’ attention and interest, which require advance practice. Adequate preparation can generate new added value and make customers happy to accept it.