Shopee merchants have a lot of knowledge when operating stores. These skills and knowledge may be summarized by some big sellers through practice. So for you Shopee sellers who have not been in business for a long time, you must know the following operation knowledge shared by big sellers!
1: Confused products
Some of our old sellers know very clearly in the process of operation that the Shopee platform has some exposure to new products, and our Taobao platform is the same. There will be a short-term traffic allocation for new products. Therefore, a large number of products are put on the Shopee platform every day. The products are varied and mixed. Some products are even put on the shelves in batches through ERP, directly transferring the product titles, descriptions, pictures and prices of some source websites. So the first part is the confusion caused by the batch listing of products.
2: Traffic diversion
In the process of operation, what should I do if the exposure period of new products has passed? Generally speaking, there are three directions. One is to directly open advertisements to bring in paid traffic; the second is to promote outside the site, using their own social media accounts such as Instagram promotion; compared with the first two methods, more sellers will choose the third method: on-site optimization!
What content needs to be done for on-site optimization to improve product display and increase store traffic?
1: Store decoration
2: Keyword optimization
3: Listing optimization
4: Evaluation
5: Data analysis optimization
6: Set up drainage models
We often see many products sold for 1 yuan and 9.9 yuan. This type of product is often a drainage model set by the seller. Even if this product sells one loss, from the macro perspective of the entire store, the traffic value brought by the drainage model and the store indicator performance brought are often very worthwhile. If we use the drainage model, there is no advertising cost. For the same 1,000 traffic, because the price is low, the corresponding conversion rate will be higher than that of normal products. If it is 20%, the unit price is 10 yuan, and the profit margin is 10%, let’s calculate: 1000x10x0.2×0.1=200 yuan.
If we bring in traffic through the lead-in model, then in a market environment like Southeast Asia, customers will most likely pay attention to our store and become our fans, and then they can pay attention to the new products in the store as soon as possible. Because it is cheap, customers want to take advantage.
The second situation is that our advertisements are generally placed on a single product, and the effect is often produced on this advertising product. By optimizing the words of the advertising product, the ROI of the advertisement is continuously improved. If we bring in traffic through the lead-in model, then as a consumer, we may see if there are any similar cheap things in the store, which will bring traffic to the main and profit models of our store, and promote the indicators of our entire store, including sales, fans, and the number of reviews, etc., under the premise of a certain base.
3: Combination model
For example, 10 units are sold first, and the profit model is bound to make a combination sale. Products with very low single prices are not sold separately. For example: we sell a cup for 1 yuan, and we set it to buy ten units for delivery or buy a cup for 10 yuan and add 1 yuan for delivery to encourage customers to click in first. If the product is displayed but there is no click-through, there will be no conversion. First, we use ultra-low prices as a gimmick to catch customers’ further needs as soon as possible, and then use the rules reasonably to reduce our logistics costs.
Have you learned all these operation skills?