Many Amazon sellers will choose to do off-site deals when the on-site traffic is not ideal. Different operation stages require different operation strategies. Here we have sorted out the off-site deal delivery strategies and precautions for different stages for sellers’ reference. When is it suitable to do off-site deals?
1. Rapidly increase comments and rankings during the new product period.
First, increase the price by 10%-20%, and give a 50% discount to quickly obtain sales and natural reviews through off-site. After the off-site deal is over, cooperate with on-site advertising and coupons to stabilize traffic and conversion rate, so that new products can grow steadily. At the same time, due to the large discount, the probability of off-site deal orders receiving good reviews is higher than that of normal orders.
2. Before obtaining the on-site flash sale rights.
During the new product period, if you do not obtain the on-site flash sale rights, advertising promotion alone is very weak. At this time, you can cooperate with the off-site flash sale rights, advertising promotion alone is very weak. deal, quickly increase sales and rankings, and obtain more natural reviews.
3. Amazon’s inventory balance is low and delivery is limited.
Due to the limitation of Amazon’s inventory balance, the number of listing inventory is limited. The higher the sales volume, the higher the inventory capacity given by Amazon. Sellers can store inventory in overseas warehouses in advance, and then increase sales through one or two off-site deals to quickly expand inventory balances.
Then use overseas warehouses to replenish Amazon, continue to use advertising or off-site deals to increase sales, and further expand inventory balances. This is also the most common and fastest way to expand inventory balances.
4. Three days before the on-site flash sale.
Start putting off-site deals 3 days before the on-site flash sale, increase traffic and raise rankings in advance as a prelude. Higher rankings can bring more exposure opportunities to the flash sale, thereby improving the effect of the on-site flash sale.
5. Vigorous promotion period.
When the product inventory is sufficient and ready to increase the horsepower to promote, in addition to on-site advertising and flash sales, you can also cooperate with off-site advertising and flash sales deals, and multiple promotion methods can be coordinated simultaneously to achieve sales goals faster.
6. Tail goods clearance period.
Raising the price by 10-20% and offering a 60-70% discount can quickly clear the inventory and improve the inventory performance score.
Amazon sellers can refer to the above 6 situations. If they are suitable, they can do off-site deals. Off-site deals are a good channel for Amazon sellers to obtain traffic, so sellers should make good use of them to bring more traffic to their store products.