[Background of the problem]
As a marketing tool to quickly increase store traffic, Liu Jing began to plan to “drive” after understanding the rules of AliExpress Through Train, but Liu Jing still needs to explore step by step in terms of specific operations.
[Preparation required]
Complete the listing of store products and understand the relevant rules of AliExpress Through Train
[Operation skills]
Create a new promotion plan. Enter the MyAliexpress backend, click to enter the “Marketing Center”, find the AliExpress Through Train menu on the left, and click “Through Train Overview” to enter the AliExpress Through Train homepage. Click “Create a new promotion” to start creating a new promotion plan. The newly created promotion plan is divided into two types: “Key Promotion Plan” and “Quick Promotion Plan”. The creation of new promotion information mainly includes three steps: “Select products, select words, and bid”. After clicking on the new plan, select “Key Promotion Plan”, fill in the name of the promotion plan, and click “Start Creating”.
Add promotion products. Change “Not Promoted Temporarily” in “Default for New Products” to “Add Promotion”. In this way, the products released later will be automatically added to the promotion, and you don’t need to add products manually. The system will list all the products that can be promoted according to the product group. As shown in Figure 1125, select the products you want to promote (only one product is allowed to be added to each unit for key promotion), delete them one by one by category, check the products you want to promote, and select “Add to promotion”. If you need to cancel the promotion, find the corresponding product here and click “Cancel promotion”.
Add keywords. Select the keywords you want to promote through “system recommendation”, or search for related words in the search box above, or manually enter keywords on the left. If you use the system recommendation function, find the words you want to promote from the system recommended keywords and click them, and the keywords will appear in the list of added words on the left. After selecting the keywords, separate them with Enter, click Add successfully, and then click Next to bid.
The bid sets the maximum deduction limit price per click for the selected keywords. After selecting the words, you can bid for these words in batches below the keyword list. There are two bidding methods: increase the price according to the market average price and increase the price based on the base price. You can modify the price of each keyword in the promotion management. Finally, click “Finish” in the lower right corner of the page until the page shows “Added word successfully”, and the entire AliExpress through train promotion is considered complete.