[Background of the problem]
After learning about SNS overseas marketing, Liu Jing wanted to choose a platform to try marketing activities. With the continuous increase in Facebook users, its use is no longer limited to purely providing social services. More and more companies have begun to attract customers and promote their brands through Facebook. Nowadays, many domestic foreign trade companies have begun to use Facebook for foreign trade marketing. Liu Jing plans to register a Face-book account to carry out marketing.
[Preparation required]
Be able to log in to a Facebook account.
[Operation skills]
Create a Facebook business account. Log in to WWW.facebook.com, click on the avatar to enter the personal homepage, and edit the personal homepage information. Edit the personal avatar and homepage background, and click the camera icon to replace the photo. Click the avatar, enter the personal homepage, and edit the personal homepage information. You can edit the personal avatar and homepage background, and click the camera icon to replace the photo. You can edit your profile on your personal homepage. You will be recommended people based on who you are (for example, if you graduated from Harvard, Harvard alumni will appear. For example, which books do you like, which movies do you watch, where have you stayed, and where have you studied). You can also create photos and photo albums for your personal homepage. Fill in real and valid personal information and website information. In addition to the company homepage, it is recommended to add websites and social links to enable interactive binding between various platforms and increase traffic connectivity. You can add sports, music, movies, (video programs, books, etc., which is conducive to attracting people with the same interests. By setting options, you can complete or adjust your personal information in more detail. Make good use of privacy settings and blocking settings to screen friend applications and ensure the transparency of your homepage.
Create a Facebook public homepage. Click Homepage and you can create a homepage in the lower left corner of the page. You can create multiple homepages under one account. Before creating a homepage, you need to determine our target group or target area. Try to use brand + core keywords for the name of the homepage. The name of the homepage should not be too long, and try to reduce the use of symbols such as “one”. In terms of changing avatars and covers, the avatar of the corporate homepage should preferably be a logo., In order to strengthen the brand image, it is recommended to use a team photo for the cover, because foreigners pay more attention to the team; avoid using private photos, because they pay more attention to privacy. The homepage cover can also use a creative design to describe what we do. Through the settings page, you can personalize the various information on the homepage. By setting up a quick access entrance, it is convenient to quickly enter the homepage you want to manage from the personal homepage center.
Add friends, groups, and follow homepages on Facebook. First, make sure you have at least 5 searchable keywords, and secondly, determine the type of friends you can add, and choose the users, groups, or homepages you want to like. It is not advisable to add too many people at the beginning. You can try first Add one or two people, the first two people you add will influence the group of people Facebook recommends to you as friends later.
Post on Facebook. Click on the homepage’s post to start editing text content, such as: promotion announcements or new product photos. All posts will appear on the homepage and will appear in the news feeds of users who like the homepage. Click the clock icon to set a schedule for the post to be published in the future. Click the location icon to choose who to share the post with. If you only want to show the post to customers of a certain age or in a specific country. Click the place icon to add your location. Click the camera icon to add photos or videos to the post. When you are ready to post, just Click “Publish”.
【Related Links】
Posting time. Choose a posting time based on the time difference between users and regions. If users (fans, friends) are mainly concentrated in the United States, you can usually post at 11 p.m., because this is morning time in the United States. If the customer is a woman, you can schedule it between 3 and 6 p.m. in the local area, because women are usually available to comment during this time. You can also choose to post late at night in your area. First, there is less information flow late at night, so it is easy for some late sleepers to see your information. Second, people who get up early can see your information more easily.
How to avoid being blocked.
(1) Keep logging in to Facebook with a fixed IP address.
(2) Don’t be too proactive in adding strangers, as you may be reported and blocked.
(3) Don’t rush to add friends when you have a new account. Post updates and like other people’s posts first.
(4) Be moderate in your operations: ① Don’t add too many friends too quickly; ② Don’t add too many groups too quickly.
(5) Do not send too many short links in messenger.
(6) Keep the page updated regularly and interact with others.