Amazon sellers are usually divided into two types: distribution type seller companies and boutique type seller companies. Job seekers often encounter these two types of seller companies. Amazon sellers should try to choose boutique type seller companies. Imagine that if all your work is to put various products on the shelves day after day, you will be replaced by ERP tools sooner or later. Therefore, it is recommended that job seekers try to choose boutique type seller companies, so as to maximize their operational capabilities.
Some people here will say that distribution also has skills, and it is not as simple as you say. Of course, it is admitted that distribution has skills, but compared with the extensive operation mode of distribution type seller companies, boutique sellers that emphasize refined operation modes are more helpful for the long-term growth and ability improvement of an operator.
When Amazon operators are looking for jobs, human resources managers will introduce the basic situation of the company to them, and the most important part is what products the company mainly sells. Many people may be curious when they see this. Is it important what products the company makes? Is what products we job seekers need to consider? To be honest, it is indeed important what products the company makes! Because this will determine your subsequent development direction.
In terms of products, there are two basic models for Amazon seller companies: marketing-driven sellers and supply chain-driven sellers. The so-called marketing-driven sellers basically sell standard products and general goods. The common characteristics are large demand, low value, small volume, mainly air transportation, and low product entry barriers. This type of seller usually fights in the “red ocean” market, and the product competition is very fierce, represented by electronic products such as data cables, mobile phone cases, and mobile phone films. The magic weapon for this type of seller company to survive is Amazon operation skills. It is difficult for its products to make breakthroughs, and the market competition is so fierce. If you want to stand out from so many homogeneous products, you can only fight for operation with all your strength. If you want to improve your Amazon operation methods and skills, this type of marketing-driven seller company is definitely your first choice for job hunting.
The so-called supply chain-driven sellers basically sell products with certain thresholds. Most of them are trade sellers who have been engaged in traditional foreign trade business before and have accumulated deep resources in a certain industry, or directly factory sellers. The common characteristics of this type of sellers’ products are large size, mainly sea transportation, high value, relatively vertical target consumers, and room for micro-innovation. The market they are in belongs to the “blue ocean” market, where competition is not fierce, and the products are relatively easy to promote. Most new operators can create several popular products within a few months of joining the company. In 2019, a down jacket became popular in North America. When sharing his success experience, the boss believed that operations were not their core competitiveness, and the success was because they were supply chain-driven sellers. If job seekers are going to this type of company, it will be very limited to improve their own operational capabilities. If job seekers want to deepen their roots in an industrial belt, want to go deep into a certain category of products, and want to develop in the direction of product development and supply chain, this type of seller company is the best choice for job hunting.