Recruitment has always been a headache for all kinds of companies, and recruiting outstanding talents is even more difficult. Amazon’s startup team is no exception. How to find outstanding talents for your team?
Methods for companies to find Amazon operational talents
First of all, we need to have a full prediction of the position. The prediction here means knowing what work the newcomers will be responsible for after joining the company, what resources can be provided to the newcomers, and what goals the newcomers need to achieve. These must be thought clearly before recruitment.
After the company has a full prediction, it can start recruiting. Some senior Amazon operators have taken root in large companies and rarely take the initiative to change jobs; there are also some newcomers with great potential who are very popular. So how to find suitable talents in advance? This requires the person in charge of recruitment to take the initiative to find these potential stocks.
Where can excellent talents be found? In addition to well-known recruitment websites such as Zhaopin.com, 51job.com, and Boss.com, as well as industry headhunters, it is recommended that the company’s recruitment manager visit some Amazon vertical forums, join more online industry communities, and participate in more offline industry conferences and salons to find talents in these places.
Interview questions that companies should ask
After you have a candidate, how can you determine whether he or she is suitable? Although different positions have different requirements, the following interview points can be used as a reference.
1. Amazon operation expertise
Amazon operation expertise is related to specific work items. If you are interviewing someone for an execution position, you can ask him or her more questions about the process and details, and remind him or her to mention specific cases when answering. The following are some questions that can be asked when interviewing candidates for Amazon operation positions and product development positions.
(1) Amazon operation positions
① Choose a new product case you have created before and talk about the complete creation process of the new product.
② How do you usually deal with negative product reviews?
③ Briefly talk about your Amazon advertising strategy.
(2) Amazon product development positions
① Select a previous successful case and talk about the entire process of product development.
② When developing a product, how do you avoid various potential risks?
③ When developing a product, how do you conduct market research on competing products?
2. Data + product thinking
Data + product thinking is a high-level operational capability. If you want to grow into an operational operator, data + product thinking is a must-have option.
(1) Amazon operation positions
① How to optimize the effective click-through rate of products? Please give several feasible suggestions.
② Regarding the entire process of “exposure-click-add-to-cart-conversion” of the product, how to effectively improve the conversion rate of each link?
(2) Amazon product development positions
① How to reasonably classify products in Amazon stores?
②Please give some ideas for micro-innovation and transformation of some of the current hot-selling products.
3. Expansion ability
Expansion ability refers to the job seeker’s macro understanding of the department, business, and commerce. The following questions are suitable for interviewers at the Amazon operation level.
①How do you view the development trend of the Amazon platform? Which new platform do you think is most likely to emerge?
②How to formulate the structure of the Amazon team and how to allocate personnel?
③In the process of creating hot products, how should the operation department and the product selection department cooperate efficiently?