Amazon team’s efficient operation rules
4.1 Cognitive blind spots of enterprises doing Amazon business
Many enterprises are in contact with Amazon, a cross-border e-commerce platform for the first time, and they always have different degrees of “good imagination” about this platform, so it is necessary for us to understand several cognitive blind spots about Amazon.
4.1.1 Amazon is a panacea
In 2020, affected by the new crown pneumonia epidemic, many B2B companies have seen a sharp drop in orders and factories facing the crisis of bankruptcy. However, B2C cross-border e-commerce represented by Amazon has developed against the trend. Many companies are eager to transform. Under the guidance of some institutions, these companies believe that Amazon is a “panacea” to save the factory and hope to achieve a turnaround through Amazon. This idea is definitely wrong. The Amazon platform is just a very important sales channel. Enterprises cannot rely on the Amazon platform to undertake all sales tasks. This is unreasonable and unsafe. After all, the failure rate of enterprises doing Amazon business is not low.
4.1.2 Can Amazon place an order as long as the product is put on the shelf?
Many people think that Amazon has a large platform traffic, and as long as the product is uploaded, orders can be placed without worrying about management. To be honest, this was indeed the case before 2013, but now it is 2021. Even if you are a general seller, you still have to spend a lot of energy to select products and put them on the shelves. The days when you can easily place an order as long as you upload the product are long gone. You still have to spend money where you should spend money, and you still have to spend energy where you should spend energy. There is no such thing as pie in the sky, and Amazon is no exception.
4.1.3 Can you get rich overnight by relying on Amazon?
We often see some stories of successful entrepreneurship relying on Amazon on Amazon official and cross-border e-commerce self-media. To be honest, most of these stories are true, but they don’t happen often, and as the bonus period of the Amazon platform gradually fades, the possibility of occurrence is gradually reduced. Amazon sellers must give up the fantasy of getting rich overnight and treat Amazon as a normal business platform. Since it is a business, it is definitely necessary to invest a lot of time and money, and the result is that there will be losses and gains. Only by adjusting your mentality, not taking chances as inevitable, and doing it steadily, you may become the protagonist of a successful entrepreneurial story.
4.1.4 Is Amazon just a department’s business?
Many companies that have just come into contact with Amazon think that selling products on Amazon is the business of the operations department. They only need to form an Amazon operations team and rely on them to maintain it, and do not need the assistance of other departments. This is not the case. Amazon is a platform that has very strict requirements on all aspects of third-party sellers. It has very high requirements for product quality and consumer service, and needs to pay special attention to the experience and feelings of consumers. Amazon’s profit accounting is also relatively complicated. Sometimes sellers will also face the problem of export tax rebates and European value-added tax. In addition, FBA’s first-leg logistics transportation is very critical. Optimizing the logistics part can save a lot of money. In addition, when the number of fans of the store reaches a certain level in the later stage, it will also involve the demand for enterprise management systems.
It is recommended that, in addition to the operations department, the entire company’s technical department, financial department, product department, and logistics supply chain department should fully cooperate and assist, and it is best for the company’s CEO to be responsible for unified arrangements and coordination, so as to ensure that the company’s Amazon business will grow bigger and stronger!