[Background of the problem]
Intellectual property is the result of intellectual activity and intangible property. It is the right of people to possess, use, benefit from and dispose of the results of their intellectual activities. As AliExpress attaches importance to and supervises intellectual property, the number of complaints and reports on the platform has increased. If you are not careful, you will be complained and reported. Recently, Liu Jing had a product complained of intellectual property infringement. When facing intellectual property issues, new sellers should be extra cautious.
[Preparation required]
A normal AliExpress store.
[Operation skills]
1. Understand the situation of publishing infringing products.
(1) The product title, description or store name uses a well-known brand or derivative word, or obviously imitates a well-known brand.
(2) The product image contains a well-known brand name or derivative word, logo. Or a similar logo, use image processing tools to cover all or part of the logo.
(3) Suspected products that imitate the representative patterns, bottoms (or styles) of well-known brands.
(4) The seller’s product link has been complained by the intellectual property owner or a third-party agency authorized by the legal right holder, but the seller fails to provide effective and reasonable evidence.
(5) Audiovisual products, but the audiovisual product business license issued by the government department is not provided.
(6) Original equipment manufacturer software, etc., but the valid sales license issued by the government department is not provided.
2. AliExpress Intellectual Property Protection System.
The online intellectual property protection system established by Alibaba. If the intellectual property right holder finds a product suspected of infringing intellectual property rights, he or she can claim rights through the intellectual property protection system. After logging in to the website, register an account for free and fill in the basic information. Fill in the intellectual property information in “Intellectual Property Information-Add Intellectual Property” and upload identity documents and intellectual property proof documents, such as patent certificates, trademark registration certificates, copyright registration certificates, etc., and submit them to Alibaba for verification. After verification, in the “Intellectual Property Complaint” Find the infringing link on the “Submit New Complaint” page, match it with the relevant intellectual property rights in the “Pending Complaint Management”, and submit the complaint.
3. How to respond to intellectual property infringement complaints.
To respond to intellectual property complaints in Alibaba’s intellectual property protection system, first, understand the complaining party and the intellectual property situation, and understand the situation of the complained product. Secondly, determine whether the complained product is infringing. If it involves infringement, it needs to be cleaned up in the background, and the complaining party must be contacted for negotiation and communication, and the other party must withdraw the lawsuit through the system. If you think it does not involve infringement, you can initiate a counter-notification in the system and explain the reasons, or you can contact the complaining party for negotiation and communication, and ask the other party to withdraw the lawsuit through the system.