[Background of the problem]
As a novice seller on Amazon, Zhao Bin needs to have a clear understanding of Amazon’s page before he officially starts selling. He found through searching that Amazon’s front-end page is simple, beautiful, and user-friendly. The homepage does not have too many products, creating a high-quality and quiet shopping environment for consumers. The product details page is designed with personality and detailed introduction, and can be self-service throughout the shopping process. Zhao Bin decided to learn about Amazon’s homepage first.
[Required information]
Amazon account registration is complete.
[Operation skills]
Amazon’s homepage is very simple, consisting of three parts: the search bar, the product display area, and the service information and website links. Let’s take the US Amazon as an example:
Get familiar with the Amazon search bar. The product search bar includes product categories, account registration and login, promotion projects, shopping cart, etc. (1) Search box: You can use keywords to search for products. (2) Product categories: Buyers can purchase products by category (3) My Amazon: You can enter the account backend. (4) Daily Offers: Publish information about special offers of the day. (5) Gift Cards: Anonymous prepaid cards that can be redeemed for goods or services on the Amazon website. Gift cards on each site can only be used on that site and cannot be used across sites. (6) Registration for Discount Programs: Amazon.com offers discount programs for newlyweds and families with infants and children. After registration, you can enjoy certain discounts. (7) I Want to Open a Store: User registration for opening a store. (8) Treasure Truck Service: Amazon’s Treasure Truck has popular products on sale. Users can shop on the spot using the mobile client and pick up the goods from the truck on the spot. (9) Help Center: You can seek help here if you encounter any problems. (10) Account: Account registration and login. (11) Prime Membership: After becoming a member, you can enjoy free 2-day delivery service with no minimum purchase requirement. (12) Shopping Cart: Temporarily stores the products selected by buyers and displays the latest prices of the products.
Get familiar with the product display section of Amazon. The middle part of the Amazon homepage is mainly for product display, which has the following parts: The top is the promotion project, which shows the currently recommended products. Recommended for you from Our Brands: Recommend products to buyers from Amazon brands. Related to items you’ve viewed: Recommend related products based on previously viewed content. Toys & Games best sellers: The most popular toys and games. Below are the most popular books, clothing, shoes, jewelry, etc. On the right are product advertising information, promotional information, and hot-selling product recommendations, etc. At the bottom are related products recommended based on recent searches.
Get familiar with the service information and website links. This part is at the bottom of the Amazon homepage and is the service information part. 1 refers to Get to know us, 2 refers to cooperation information, 3 refers to payment products, and 4 is the help center. At the bottom of the homepage is the Amazon site selection and other shopping website links.