Generally speaking, there are two forms of product descriptions: pure text and text and pictures (A+ pages).
When A+ pages were not yet popular, most sellers wrote product descriptions in pure text. To write product descriptions in pure text, you need to use HTML. If you copy and paste large paragraphs of text directly in the backend of the Amazon seller account, the product description page will be displayed as a pure text page with no segmentation, many spaces, and bold text. Consumers will find it very tiring, which is very unfavorable for product conversion.
In response to this situation, sellers need to learn basic HTML to make product descriptions look more standardized. Below I have listed several commonly used syntaxes when writing product descriptions, which sellers can make good use of.
A+ pages are product descriptions displayed on the details page to improve the product’s publicity effect and increase conversions through a combination of pictures and text. Obviously, text and pictures are much better than pure text in terms of content display. As Amazon opens A+ page production permissions to sellers who have completed brand registration, more and more sellers have begun to use A+ pages to create product descriptions.
The threshold for making an A+ page is very low. We only need to prepare beautiful pictures and texts. Amazon Seller Backstage provides sellers with many A+ page templates. They have various styles and rich combinations. You can add more content. They do not require complex designs and are very simple to operate.
What methods and strategies should be followed to make an excellent A+ page?
① Follow the A+ page usage guidelines: no banned words, no guarantee/warranty information, no price/promotion information, no seller contact information, etc.
② Use all modules and diversified templates: Use all 5 modules and use modules of different styles.
③ Balance images and text: Avoid blank areas by balancing the images and texts of the A+ page and use high-quality pictures.
④ Use the “standard comparison chart”: This is a very popular module.
⑤ Use a variety of text and picture combinations: Text and picture keywords will be used as index objects for search engines.
⑥ Update content: Update content regularly to avoid outdated details.
Finally, here is a detailed explanation of the usage rights of A+ pages. Currently, sellers on Amazon Japan can use A+ pages directly without brand registration. Sellers on other sites (Europe, North America, Australia, India) need to complete brand registration before using.