The so-called “Amazon seed links” refer to some abandoned and unused product links, which generally carry some reviews. So when a new product is launched but has no reviews, you can consider merging some “seed links” through the variant merging mode (remember to adjust the inventory to zero, so that the front desk will only display comments and not products), so that the new product can obtain a certain basic number of reviews in the shortest time. More importantly, these seed links can be recycled and can be used once every time a new product is launched. When the product is out of the new product period, it can be split and turned back into a seed link, quietly waiting for the arrival of the next new product.
Specifically, seed links are divided into two categories: one is naturally generated seed links; the other is deliberately created seed links. The so-called naturally generated seed links refer to links that are completely abandoned due to the replacement of some products in our store or long-term out of stock, but these links still carry a considerable number of product reviews, so we can store these links as seed links and use them when new products are launched. The so-called intentionally created seed links refer to that we often build some links by ourselves, and then artificially add some reviews. Every time a new product needs to merge reviews, we can “top” it at any time. This kind of intentionally created seed links are generally used more by sellers with higher product values.
In addition, sellers should note that when merging seed links through variants, the brands and categories of different links must be consistent, so that the merger can be successful. At the same time, the reviews on the seed links should be consistent with the newly launched new products as much as possible. Even if they are not quite the same, they cannot be too different. Otherwise, if reported by competitors, Amazon will force your variants to be split, and the reviews of the new products will be gone in an instant.