Readers who have read Amazon’s backend should know that Amazon’s PPC advertising is divided into two modes: automatic and manual. The distinction between the two is also very simple: manual advertising can set keywords independently; automatic advertising cannot set keywords, and all rely on the Amazon system to help sellers do automatic delivery. Relatively speaking, the overall delivery range and exposure of automatic advertising will be much larger than manual advertising!
When it comes to automatic advertising in Amazon PPC advertising, many sellers do not make good use of this “magic weapon”, but focus all their energy on optimizing manual advertising. The reason for this is that many sellers believe that the controllability of automatic advertising is too weak. If the performance is good after delivery, it will be kept, and if the performance is poor, it will be closed, which is purely based on luck. Let me dig deeper into the role of Amazon’s automatic advertising.
Automatic advertising is opened by Amazon to help sellers, and sellers do not need to make any keyword settings in advance. How does Amazon help sellers “run words”? And how to ensure that the words that run out are related to the seller’s products? The logic of Amazon’s automatic advertising “running words” is based on its collection of sellers’ product pages, in other words, it is based on its cognition of sellers’ product pages.