With the development of the cross-border e-commerce industry, many sellers want to open stores on the Amazon e-commerce platform. Sellers will face many problems after opening a store. When the store is just starting and the products are on the shelves, what should the sellers do?
1. Understand your own products.
Product promotion should consider the following issues:
1) Understand the advantages and selling points of your own products?
2) Understand the advantages, selling points and disadvantages of current competitors’ products.
3) Understand the selling points in similar products and reflect on the shortcomings of your own products?
4) Highlight the selling points, advantages and characteristics in pictures and descriptions.
When sellers know what your product is, they can consider how to promote your product.
2. Basic work of traffic and conversion.
In fact, traffic and conversion are very important for the products of the platform. A large amount of traffic is introduced, but the conversion is not high. In fact, it still affects the ranking of the list.
Before introducing traffic, do the basic work of conversion first:
1. Pictures. It is recommended that sellers upload pictures of 1000*1000 pixels or more to achieve zoom function.
2. Title. Amazon recommends that the following attributes be included in the product title. Brand and description, product series, materials and important ingredients, color, size and quantity. Don’t pile keywords together.
3. Keywords.
1) Some key points of the search terms.
2) Don’t use repeated phrases.
3) No need to add quotation marks, occupying search term characters.
4) No need to add various forms of the same word.
5) No need to add commonly misspelled words.
6) Don’t add search terms that are not related to the product.
7) Don’t add synonyms or phrases that are only spelled differently.
8) When the title is limited, the characteristics of the product need to be given.
4. Reviews.
The higher the rate of favorable comments of a product, I believe that customers will consider this comment when choosing a product, and the quality of the comment will directly affect the purchase.
5. Price.
Although I don’t want to include it, this is a very intuitive and important factor. When the price advantage of similar products is obvious, and when other factors are better, the price will make customers place orders more directly.
The above is the store issues that sellers need to consider when starting an Amazon store. I hope it will be helpful to sellers. Lianlian Cross-border Payment always pays attention to every little thing of the seller, and will bring articles on related aspects in future articles to help sellers operate better.