It should be clear that the website is online to serve users, and the ultimate goal is to make a profit. Therefore, in the process of website operation, we must pay attention to the user’s balance. From the user’s perspective, we can better conduct the following discussion.
First, analyze the website revenue from the number of pages visited by users. By using third-party statistical tools, we can click on which web pages users visit the most, and then analyze which content is user demand based on the data of visited pages, which is a good direction for our website managers. In order to analyze and collect these data, we should make some adjustments based on this aspect, and then design content that users like, which can greatly increase the overall click volume of the website and directly affect the website’s revenue.
Secondly, the keywords that users enter the website design the website keyword layout. It is much more important to actively analyze the habit of users searching for keywords to enter the website than to mechanically check the external links every day, because there is a big difference between understanding website operation from the user’s perspective and understanding website operation from the search engine (Note: From the perspective of search engines, website operation is mainly the webmaster adjusting keywords according to changes in the Baidu Index. This type of keyword analysis has a certain degree of subjectivity, and more importantly, it obviously deviates from the user base of the core of operation). Users searching for keywords can tell you where the focus of the difficult keyword layout on the Internet is and what the valuable keywords are. Only in this way can the website’s advantages be fully utilized.
Third, users confirm that the site’s operation direction is correct. This view can be summarized in one sentence, that is, whether the operation of the website is profitable, this is the best way to verify. We all know that SEO is the best and most popular operation method, but this operation only verifies the relationship between the website and the search engine, that is, verifies the weight of the search engine, and it is difficult to use it as a standard for whether a website can ultimately achieve profitability. This requires analyzing whether the website’s operating model is consistent with the website’s user behavior from the perspective of user behavior. If both are met, congratulations, it is only a matter of time before the website becomes profitable.