[Background of the problem]
Publishing product information is the basis of opening an online store and the most critical step. After Liu Ming registered an Alibaba International Station account and paid the relevant fees, he began to study and publish products. The company’s main products are textiles and clothing. After clarifying the product publishing rules of Alibaba International Station, Liu Ming began to prepare to publish products.
[Required information]
A complete keyword table (black can be published! Red is marked, and gray cannot be used);
Corresponding to product pictures of different categories or models (including multi-angle display of products and detailed display pictures), and classified annotations;
Corresponding to product parameter information and transaction information of different categories, and classified notes;
Product inner page design template.
[Operation skills]
Log in to the backend. Log in to www.alibaba.com, click Sign In or My Alibaba in the upper left corner to enter the login page, enter the login name and password to enter the backend, follow the path of “Business Management”-“Product Management”-“Publish Products” to enter the product release page.
Select a category. Enter keywords in the search box under “Search categories”, search for the corresponding category, and select the corresponding category. There are product release rules at the bottom of the page. You can click to read them. After reading, click “I have read the following rules and release the product now”. When selecting categories, pay attention to accuracy. Misplacement will incur penalties, and buyers will not be able to find products and lose traffic. If the product has cross-industry characteristics, select multiple categories for product display on an accurate basis. You can also choose from “Categories you frequently use”.
Set product titles. The product title is the first matching factor for buyers’ searches, so it should be particularly meticulous when setting it. The title should be in line with the buyer’s search behavior and preferences. The prepositions with/for can be used in the title, and the core keywords should be placed before with/or. The length of the product name should be appropriate. Do not repeat and accumulate multiple keywords in the name, and use special symbols with caution.
Set product keywords. After setting the product name, you need to continue to set product keywords. Keywords should be common keywords. They should not be too long or add the company’s internal product models. It is not recommended to use exactly the same keywords. Keywords are not case-sensitive. Buyer preferences and singular and plural forms will affect the ranking.
Add product pictures. Click “Browse” to select pictures from the picture bank. The pictures include 1 main picture and 5 detail pictures. The picture requirements are: 1000X1000 pixels, square (ratio 1: 1), picture format is jpeg, jpg, png, size is within 3MB, and color mode is RGB.
Set product attributes. The upper part is the attributes recommended based on the selected category. Fill in according to the actual situation of the selected product. The lower part is the custom attributes. Up to 10 items can be added. They are supplementary descriptions for the product. Custom attributes can be added according to your own needs. Be careful not to repeat the attributes given by the system.
Set transaction information. First, you need to figure out whether to support a fixed price. On Alibaba International Station, a fixed price means that buyers can purchase at this price immediately. Generally speaking, sellers will not set a fixed price, but guide buyers to negotiate further. The price can be set as a ladder price or a price range. The minimum order quantity should be determined according to the characteristics of the product. The current trend is that lower MOQ is more attractive to buyers. You can choose multiple payment methods, such as L/C, D/A, D/P, T/T, Western Union, MoneyGram, etc.
Set logistics information. Logistics information includes delivery time, port, supply capacity, and packaging form. Conventional packaging requires filling in the packaging form, size, and the number of pieces that can be loaded in various containers, etc., to facilitate buyers’ understanding. Select “Set price according to quantity” or “FOB” price to fill in the transaction conditions given by the system, which is conducive to improving buyers’ online evaluation of the seller’s strength.
Set special services. Special services are mainly sample services, which are divided into fixed-price sampling, free sampling, bargaining sampling, and no sampling. This special section is related to the buyer’s preference. According to data surveys, many buyers hope to experience the product through samples before placing their first order. This section can better cooperate with the accumulation of credit insurance data, and sample orders can be more convenient to go through credit insurance.
Set the details page. This requires detailed analysis. We will analyze how to set up the details page in the next question.
After all the content is set, click Submit after previewing.