Mercado Libre is a cross-border e-commerce platform founded in Uruguay in 1999 and headquartered in Argentina. It was successfully listed on the Nasdaq in 2007 with the stock code MELI. Today, it ranks seventh in the world in terms of e-commerce companies, with business covering 18 countries in Latin America, providing users with supporting e-commerce solutions such as sales, logistics, and payment, and has established a complete e-commerce ecosystem.
Mercado Libre’s success is partly due to its deep understanding of user behavior and preferences. According to data, about 60% of Mercado Libre’s users use mobile terminals for shopping, and 62% of sales come from mobile terminals. This shows that Mercado Libre’s users prefer to use mobile devices for shopping. In addition, 95% of transaction conversions are brought about by new products, showing that Mercado Libre users are willing to try new products as “pioneers”.
From a macroeconomic perspective, Mercado Libre’s market share in Brazil, Argentina and Mexico has been steadily increasing. Although the per capita GDP and Internet penetration rates in these regions are slightly higher than those in China, the number of people using the Internet for shopping is still relatively small compared to China and the United States. However, due to the large population and strong economic foundation of these regions, e-commerce has great development potential in these regions if more people can be guided to online shopping.
Meikeduo has relatively strict requirements for sellers to open stores, requiring sellers to have high sales and corporate qualifications. The platform provides a variety of convenient operation modes. One account can operate in multiple countries. At the same time, the language barrier function makes cross-border transactions smoother. Meikeduo also provides official cooperative logistics and flexible payment methods to provide sellers with more convenient services.
In summary, Meikeduo, as an emerging e-commerce giant, has achieved outstanding results in Latin America. It adheres to the concept of user first, deeply understands user needs, and continuously optimizes the operation model according to market changes, making it stand out in the fiercely competitive e-commerce industry. In the future, Meikeduo will continue to uphold the spirit of innovation and service, continuously expand its market share, and become the preferred platform trusted by more sellers and consumers.