How does Facebook ad targeting work?
The first step is to open a business management platform (you need to register a Facebook business account) and create a new ad set in an existing or new campaign.
After entering the edit page, find the audience column and edit these locations.
Facebook provides 4 ways to target locations:
1. Select the targeting area.
You can enter the specified area or use the pin (DropPin) to find the desired location. When entering a specified area, it will automatically recommend multiple options. Be careful to choose the correct geographical location.
When using pin targeting, you need to click the pin button and then drop it in the center of the selected area. Put the positioning bar down, the GPS coordinates will be displayed at the top of the map, and moving the radius slider next to the coordinates can increase or decrease the area to be covered, that is, how many viewers you want to attract. The maximum radius is 50 miles, the minimum radius is 1 mile, and the minimum audience is 20 people.
There is a pointer to indicate whether the selected audience range is specific or broad, and estimate the audience size of the ad based on the audience size covered. Predicting the performance of a day helps to understand the number of users and conversions per day, so as to refer to whether to modify the target radius and accurately target potential consumers.
Note: Make sure the number of people is moderate. If you target densely populated areas, many people will understand the ads, but if the target is a sparsely populated area and the ad still wants to reach 100,000 people, you need to reduce the target radius.
2. Geographic behavior user targeting.
When selecting an area, there are four user presence methods to choose from:
Users who live or have recently been in the area – including those whose addresses are within the target location, and those who have recently been located through information on their mobile devices.
According to Facebook profiles, users who live in the area refer to users who are within the target location, and Facebook can also verify them through their IP addresses. (This option is most suitable for companies, such as local hospitals, gyms, or entertainment centers)
Refers to users who have recently checked in in the target area through mobile devices. (During time-sensitive sales, this option is great for advertising to people closest to the selected location)
Users travel to this area – refers to people who check in at the target area and are 125 miles or 200 kilometers away from them. (This option is suitable for specific categories of goods in the advertisement, such as swimming wear and ski equipment)
3. Exclude specific locations.
Another way to improve the audience is to place the ad in a position so that the ad will not be placed in the excluded place, so that the budget is only spent on people who are likely to buy things. For example, if the seller’s advertising target country is the United States and the product is a high-consumption product, when choosing the advertising location, you can consider the income of each state in the United States and filter out economically weaker areas.
However, excluding a certain location only guides Facebook not to place the ad in that location. If someone in the location shares the ad, users in the excluded location can also see the ad, but this time it is still posted organically.
4. Add locations in batches.
If the seller wants to find a list of addresses in multiple places, just copy and paste the list on Facebook. When adding locations in batch mode, you can only add one type at a time. You can choose country, region or state, DMA, city, postal code, or address.