The development of Vietnam has also been very rapid in the past two years. The main consumers are young people, who have a high acceptance of e-commerce and huge market potential. Due to the high Internet penetration rate and the impact of the epidemic, the popularity of online shopping groups has increased significantly. 70% of product selection and 30% of operation, it can be seen that product selection is important. So let’s take a look at what products are good for Vietnamese cross-border e-commerce?
1. Fashion category: trousers, long skirts, Korean style.
(1) The main subcategories of fashion category are dresses, trousers, underwear, pajamas, home clothes and hair accessories.
(2) Dresses have great room for growth, and the daily order volume of this category is very high.
(3) There is a strong demand for trousers in Vietnam, and cross-border products are rich and affordable, mainly including formal trousers, khaki trousers and black tight/wide-leg jeans.
(4) Underwear, pajamas and home clothes have great room for growth, and local sellers also perform strongly in this category, mainly underwear.
2. Maternal and infant products: Fashionable children’s clothing products are updated quickly and are light in weight. Cross-border products have obvious advantages. Cross-border sellers can focus on developing products made of soft, breathable and gentle materials, and control prices to easily sell orders.
(1) The key subcategories of maternal and infant products are children’s accessories, girls’ clothing (3 months to 4 years old) and children’s shoes.
(2) There are currently very few local SKUs for children’s accessories. If sellers can put more new products on the shelves, they will be able to lead the market. They can focus on developing girls’ headwear and children’s hats.
(3) There is a strong demand for local girls’ clothing, and cross-border sellers have a rich variety of products. They can focus on developing breathable and gentle fabrics, such as fashion made of cotton and linen fabrics.
(4) There are currently very few local SKUs for children’s shoes, and cross-border sellers have a strong competitive advantage in terms of style.
(5) Among them, sandals have the best sales (for all age groups), and they can focus on developing products made of soft and breathable materials.
3. Beauty and health care: Beauty and skin care is the largest sales category in Vietnam.
(1) The key subcategories of the fashion category are skin care products, beauty tools, lipstick/lip care, and face/eye makeup.
(2) Skin care products are the most popular cosmetics category in the local market, mainly including facial masks, moisturizing lotions, sunscreens, essences, and whitening products.
(3) Beauty tools are the top two beauty products in the local market, mainly including nail art, facial cleansing tools, makeup brushes, etc.
(4) Lipstick/lip care is a subcategory with a high daily order volume.
(5) Face/eye makeup SKUs have high order efficiency and great room for growth.
4. Household products: Vietnam has a large number of young people and young families, and there is a strong demand for household products.
(1) At present, food and kitchen products are still in short supply, and extremely competitive prices are inevitable for explosive orders. The main subcategories of furniture are kitchen and dining.
(2) There are a large number of young people and new families in Vietnam, and there is a strong demand for furniture consumption.
(3) Light household items are easy to transport and have constantly updated styles.
(4) They tend to buy cheap and practical products (less than 50,000 VND).
(5) Product price advantage.
5. 3C category: Many buyers directly search for relevant mobile phone models to purchase. Sellers can use more advertising keywords. Sellers can start from Apple and Android when selecting products.
(1) The key subcategories of the fashion category are headphones, mobile phone cases/cases, data cables/charging plugs, mobile phone screen savers, and smart watches.
(2) The unit shipment volume of headphones is growing rapidly, and products at all price levels are acceptable.
(3) Most of the mobile phone cases sold by local sellers are imported from China, and cross-border sellers have advantages in popular styles and mobile phone models.
(4) Buyers have a large demand for data cables/charging plugs and mobile phone screen protectors.
(5) Unbranded, affordable smart watches are very popular. There are not many local unbranded models, and cross-border products are more dominant.
The above is the relevant knowledge about what products are good to sell in Vietnam’s cross-border e-commerce. Taking the market as the first stop naturally has its reasons and advantages. What everyone needs to do is to analyze the actual situation and on-site conditions and choose the most suitable one. Of course, this does not mean that novices have no advantages in these popular categories. There are also many products to choose from in each category.