There are many ways to develop customers. Foreign trade development letters are one of them. This is largely because the advantages of foreign trade development letters are considerable (advantages). The following will share with foreign trade sellers how to write foreign trade development letters.
What are the advantages of development letters:
1. The main reason is that the cost of development letters is low and the return is large. If your content is of good quality, you can increase the conversion rate of orders. Foreign trade development letters have always been one of the main means for foreign trade people to develop customers.
2. The operation of development letters is very basic, especially for new foreign trade people, there is no pressure, and the resource cost of development letters is low, and anyone can do it.
3. It is very directional, you can develop any market you want, it is flexible and directional.
Although foreign trade development letters have great advantages, our foreign trade newcomers will encounter many problems in the process of writing foreign trade development letters, such as low English proficiency, poor writing skills and misunderstandings caused by cultural differences in some countries. These require our foreign trade newcomers to further learn how to write a good foreign trade development letter.
1. The title should be consistent with the theme and highlight the key points.
2. The theme is a very important link. If the theme is wrong, the whole development is meaningless. In addition, in the content of the development letter, when you need to define your product with a theme (preferably with highlights), you will leave an impression on customers and remember it.
3. The content of the development letter needs to be optimized. Assuming that the content of the development letter is good, the open rate and return must be high. There are highlights and attractiveness. The content of the entire development letter needs to have distinctive highlights to attract the attention of customers, or add iconic slogans to make customers remember.
4. The overall length of the development letter should not be too long. If the text is not particularly good, it cannot be read by readers. Especially in the era of short videos, everyone is only willing to watch a few tens of seconds of video instead of spending five minutes reading the text. If they are long-winded, no one will be willing to read it. So just like the key points mentioned above, if you want to highlight, just briefly introduce it. (Don’t try complex sentences) Otherwise, if you are not professional, you will be misunderstood due to local cultural differences and deviate from the original intention of the development letter.
5. Be careful not to be too long and cumbersome. In short, a good development letter is relatively simple and clear. Customers can see at a glance what products you sell and the characteristics and advantages of the products, so writing a good development letter requires careful research.
The above is the relevant content of foreign trade development letters. I hope the above information will be helpful for foreign trade sellers to write development letters.