For the cross-border e-commerce platform Shopee, the annual 9.9 Super Shopping Festival is definitely a shopping carnival. During the event, traffic, commodity transaction volume, and sales will show a significant increase compared to usual. Therefore, for Shopee sellers, this is an opportunity worth seizing. So how should Shopee sellers prepare for the 9.9 Super Shopping Festival?
1. Avoid sameness
Each shopping festival has its own characteristics, and sellers need to know how to use subtle differences to maximize their benefits. In order to reduce the situation of shopping fatigue among consumers, sellers are better able to provide differentiated discounts and information content for different marketing activities at similar times, so as to treat each activity differently. In the future, consumers will become more familiar with the rules and time of various promotional activities, and the types and number of activities will increase. In order to increase sales, merchants need to bring consumers unique and personalized experiences from different dimensions during the event.
2. Optimize stores and products
●Select the best-selling products in the store to ensure the highest inventory and the lowest price
●Optimize product pictures and videos (you can add official event ogo and store discount information to the main picture of the product), product titles (add related hot-selling keywords), product descriptions, and product categories
●Do a good job of store decoration, such as updating photos and videos, changing store announcements (including frequently asked questions and answers, store main products, working hours, delivery time, store activities & coupons, after-sales service, etc.). It is necessary to optimize the store classification and set it up, and pin the custom classification (such as multi-piece discounts, store activity areas, hot-selling areas, new product areas, etc.).
3. Preheat in advance
●Promote and build momentum on social platforms, preheat activities, and promote the store. Upcoming promotions.
● Pre-order paid ads and optimize keywords for ads in advance
4. Mobile first
The vast majority of network traffic in Southeast Asia comes from mobile devices, and mainly from Android devices. Especially during large-scale shopping events, the surge in traffic and the need to reduce shopping friction make it particularly important to optimize the mobile shopping experience.
5. Enhance the reputation of the store
No matter what time or platform, stores with higher reputations generally have higher sales. This is because stores with high brand reputation can accumulate more fans and customers. And stores with greater reputations are more likely to be trusted by buyers. Therefore, before the event starts, Shopee sellers can also focus their store’s work on this, accumulate more store fans, and increase store popularity.